Simon Reed

ProFiles | Simon Reed

If you happened to pass the Houses of Parliament over a recent bank holiday weekend, you may have spotted some of Simon Reed’s handiwork.

Simon is a co-founder of Extraordinary Spatial Performance, a company that uses detailed knowledge of architecture, events and digital projection to transform spaces with live, dynamic imagery. Together with his other co-founder David Keech, Simon has worked with a range of clients on all sorts of different installation, using the latest cutting-edge projection technology to deliver incredible, live visual feasts. He also documents these projects on film, with the help of some camera equipment from his local friendly hire company (ahem).

Copyright Simon Reed© Simon Reed (Portrait)

One of Simon and David’s most recent ESP projects was actually a pro bono piece – an amazing projection on the side of the Palace of Westminster in support of Guy’s and St Thomas’ NHS Trust and the Florence Nightingale Museum, celebrating International Nursing Day with enormous images projected across the width of the Thames.

Copyright Simon Reed© Photo by Jill Mead

You can check out a wonderful short video of the project here. We were hugely impressed, and were pleased when Simon agreed to chat with us for a ProFile to tell us a little more about ESP and the work he’s been doing. So, let’s get started!

Hi Simon – and congratulations on your success at Guy’s and St Thomas’ NHS Trust! The images look incredible.

Thanks! With the lockdown, what we really wanted to do was offer something pro bono and do some really positive messaging. We reached out to the NHS Trust, and to our surprise they came back and asked if we’d like to do something.

Copyright Simon Reed© Photo by Jill Mead (The display was designed to commemorate the great work of the Trust, as well as celebrating International Nursing Day)

The biggest challenge was that we didn’t realise the sheer scale of their original vision they wanted to achieve! It’s about 250 metres across the Thames, and they originally envisaged about 160 metres wide area of projecting against the Palace of Westminster. If we had done this commercially, a project of this complexity would have been a considerable budget to deliver.

We work with a lot of the technology manufacturers who are normally very positive in helping us out, but a combination of lock-down restrictions and only two working days notice to mobilise meant they were unable to find enough special projectors and lenses in time – so we just had to bite the bullet and hire in the only four 30,000-lumen projectors we could find. Working at pace with our clients, we had to adapt the graphics over the weekend, obtaining all the permissions we needed from the Port of London Authority and the Houses of Parliament – also getting the Houses of Parliament to switch all their lights off! We are grateful to the Florence Nightingale Museum who have since covered our hire cost.

Copyright Simon Reed© Photo by Ian Wallman  (The bank of 30,000 lumen projectors at St Thomas Hospital)

The client approached us on the Thursday before the bank holiday weekend, and we were able to work at speed to pull it all together. We had a challenging moment late on the afternoon of the projection when the power failed, but a trip to Halo in Islington, 5 minutes before they closed, supplied us with the 100 meters of 3 phase cabling we required! We felt a huge sense of achievement and loved working with the NHS trust and Museum . We got a huge amount of interest as well as positive feedback from the Trust, and hospital staff. We are especially grateful to, Jill Mead, who took some lovely photographs. We hired a camera from Fixation and did a little 30-second video.

On the back of that, we’re in talks now with other London Boroughs to do other great things. It’s really worked out, and the technology providers who make these wonderful bits of projection equipment are really engaged with us. We’ve had a tremendous amount of attention on social media, so it’s something we want to do again for a great cause.

Copyright Simon Reed© Photo by Jill Mead  (A tricky few days – but an extraordinary success)

Going back to the beginning – how did Extraordinary Spatial Performance come about, what kicked it all off?

Both David Keech and I, met when we both worked at [architectural firm] Foster + Partners a number of years ago – I’m an architect and David is an industrial designer. After a while we went our separate ways, and for a number of years I worked for a number of developers and for AECOM, a multi-disciplinary practice involved with large scale developments and public realm including the 2012.Olympics in London and 2016 Rio Olympic Games –  where I saw potential to transform spaces with large scale digital projections.

After leaving AECOM I started consultancy work with Keech Design, David Keech’s firm, who worked closely with technology manufacturers, including the latest generation of laser projectors. We instantly saw an opportunity to combine this technology within the built environment and said, “Hey, we’ve got something here.” We realised we could find uses for the projection technology that even the manufacturers hadn’t thought about. Stuart Harris, a projection mapping genius with a solid events background, joined us early on and plays a pivotal role in our delivery enabling us to do things we did not think of being possible.

The magic of the projection, if you get it right, is that it occupies and can transform a space, but then when it’s switched off, you’re instantly back in the room which reverts back to its original use and it leaves no trace. It doesn’t have this permanency – in today’s life, everywhere you go you’re sort of followed by merchandising screens. Piccadilly Circus is now in everybody’s living room, on everybody’s journey to work! It’s everywhere and it’s overwhelming, so we wanted to pare it down, step back and really play with the timings of everything. The result is a spectacle – it engages people, delights them, cheers them up, people interact with what we do.

So that was our starting point, and now it’s really taking off!

Copyright Simon Reed© Simon Reed (A preview of ESP’s proposal for American airports.)

What kind of role do you take – do you direct the shoots and the overall projects?

At the moment, we bring together all our own practitioners – filmmakers, motion graphics experts, people with installation and projection mapping knowledge. Whilst David Keech and I are the founders, at this stage we’re still very, very much hands-on; I like to get involved right at the very beginning of a project, get the ideas going then, bring in all the disciplines to create something that works with the client’s budget and the space. That space may be an outside space like the Houses of Parliament, or it might be a tiny little room. We love being able to work at all scales and digital projection allows us to use every possible surface.

I like to get involved with the content; I storyboard, I sketch everything out. I’m learning the discipline of a filmmaker from our Director of Photography David Smith, and I now think in frames per second, looking at motion content in terms of what is the optimum duration, to have the biggest impact.

© Simon Reed (The team’s bespoke projector modelling software)

I scripted our showcase trailer for what we do, putting together a theme of a car driving by these colossal urban structures down by Southbank, which become animated and start telling the story of the spaces that we want to change – whether it’s a restaurant or a sports stadium spaces are our stage. This is currently the landing page on our website.

I really like to get involved with all stages of the creative process, and engage with clients all the way through to delivery. For the Houses of Parliament , Stuart and I set up in the afternoon, and we were the last one to leave the site at two o’clock in the morning!

© Simon Reed (It all starts with a hand-drawn sketch…)

Did you find it quite a learning curve, getting involved with filmmaking?

Absolutely. We’ve been very careful to work with the right people and to grow organically over the last few months; the people who make up our team are all exceptional in their trades. These are people who work together; we all read each other’s mind, we have all got the same temperament, and we respond to each other’s input to intuitively to fill in the gaps and make connections

© Simon Reed (The camera set up on location to capture an ESP project)

Filmmaking is something that I’ve always been fascinated by, and to work alongside people like David Smith, who actually have the patience to equip you with such knowledge is a real privilege. It’s something that previously in a corporate world I wasn’t able to do – I was busy winning work and running big offices! As you say, it’s a massive learning curve, but I think we’re lucky in that we’re working with technologies that are evolving, and we’re evolving at the same pace along with them through our own research and development. We are a part of that collaborative process. Amazingly everybody is able to talk to each other in a simple, non-technical way to actually get results.

© Stuart Harris (Projection at Stonehenge)

And it must be so satisfying to see those results come together – I’d imagine it could be almost addictive.

As an architect, I worked on the London Gherkin when I was at Foster + Partners, and that took five or so years of my life. It frustrated me – architecture is very process-driven, and whilst there are periods of incredible creativity, everything takes such a long time. What I like about the medium that we are working with now is that it is almost instantaneous – yes there are processes, there’s equipment, there are the frustrating gateways with the need for client sign off and that sort of thing, but once you’ve got through there is an immediacy of seeing results.

Very early on in the design process, we make little films of our ideas to convince our clients, to take a project forward, and we find that it’s infectious. We’ve never had a situation where we have sat down with a client and their jaws haven’t hit the table and said something like, “Oh my God, how can we do this?”.

It’s nice that it’s a quick process, and you see the results that are totally transformative to a building. And what’s most rewarding is that it’s not highbrow – you don’t have to have an arts background and a degree in architecture to appreciate it. This is universal, and when you see people’s faces and they engage in it, they get their phones out, they take photographs – they want to let others know about the joy they’re experiencing. That is a great, great feeling.

Simon Reed was talking to Jon Stapley. You can find Extraordinary Spatial Performance on Instagram, Twitter and Facebook, as well as their website, espstudio.co.uk.

Peter Dazeley (Dancer: Lisa Welham)

ProFiles | Peter Dazeley

Born and raised in the capital, photographer Peter Dazeley has London in his bones. He now has three books of London photography to his name – Unseen London, London Uncovered, and London Theatres with a fourth book London Explored coming out this Autumn subject to Chinese printers and the virus, – and it’d be hard to think of many people whose knowledge could rival his when it comes to the city’s hidden-away places.

And this is only a small part of a varied, storied career. Dazeley has been a successful advertising photographer for many years now, as well as exploring the worlds of fine art and still life, including a fascinating series on the paraphernalia owned by notorious East end organised crime kingpins, the Kray twins. Dazeley was even awarded the British Empire Medal in the Queen’s New Year’s Honours List in 2017 for his services to photography and charity.

Dazeley has been a regular face at Fixation over the years, and we were thrilled he found the time to chat with us about his life, his career, and most importantly, photography. So, let’s get started!

Portrait of Dazeley by Sarah Ryder Richardson

Thanks for taking the time to talk to us, Peter! Let’s start by going back a bit – what made you decide that photography was the career for you?

I went to Holland Park Comprehensive (now known as the Socialist Elton), which was the first purpose-built comprehensive in London. There were two and a half thousand kids, with a swimming pool, three gymnasiums, woodwork, metalwork, engineering, domestic science, a technical drawing office, laboratory, and… photographic studios and darkrooms. And so I got into photography from that – many years later I discovered that I was wildly dyslexic, which made a lot of sense as to why I was so hopeless at school, and then when I was 15 years old I saw an ad in the Evening Standard and went along with my mum for an interview at an advertising studio at the bottom of Fleet Street. And they gave me a job as an assistant photographer.

Had you picked up much knowledge of photography by that point?

I think it was kind of like I’d fallen into it. At school we used to photograph on glass plates, and at my first job we printed from glass plates, and I was just given a great opportunity and encouraged to do little bits on my own and work my way up.

© Peter Dazeley  (Burning Typewriter, illustrating the concept of fake news |  Fruit in Water shot for M&S  | Jacket on chair shot for Vendome and menswear brand Hackett)

Do you think that had an influence on the way you now work in so many different spaces – still life, portraiture, advertising, fine art, etc?

I’ve had assistants over the years who were at university or college and were encouraged to be specifically a portrait photographer or a lifestyle photographer, or a car photographer. The thing to me that seemed more sensible was to take on anything I could get my hands on. I have friends that are food photographers that just shoot food all day long – different clients see me as a different type of photographer.

©  Peter Dazeley (Dancer: Lisa Welham)

©  Peter Dazeley (Labour Party election campaign poster)

 

©  Peter Dazeley (Godon Ramsay ad, shot for Gordon’s Gin)

Working in still-life, both commercially and personally, I’m curious as to how you approach the challenge of assembling your compositions. Is it a lot of planning?

I guess it’s problem-solving. The idea is to be a problem-solver, not a problem to the client, so that you’re really taking care of their needs. And so I’m surrounded by a selection of freelance set-builders, stylists, location-hunters – all sorts of different people who bring different things to the party. I have a retoucher that works for me, and she actually brings some of the work to life. I could never be as good as she is at doing it. It’s really about bringing all those things together.

So it’s quite a collaborative process?

Yes. The crazy thing about being an advertising photographer is that I’ll be working with an art director and we’ll be going down a certain route and I’ll be thinking, ‘This looks terrible, why are we doing it like this?’ And then a couple of months later, I see the ad and I think, ‘Wow, doesn’t that look great? That’s taking me somewhere I would never have been.’ That’s the wonderful collaborative side of working with art directors and designers.

© Peter Dazeley (Dove Campaign)

I’ve also been so appreciative of the wonderful service I’ve received from Barry and his team at Fixation over the years, it has been a delight discussing my work with Fixation. For someone who is wildly dyslexic and hates reading instruction booklets, to have them up my sleeve has been fantastic!

Are there any shoots that have been particular highlights?

We did a poster campaign for the Terrence Higgins Trust many years ago. I’d been messing around shooting nudes with an anamorphic lens, which is like a widescreen cinema lens – if you spin it around one way you have long, thin people, and the other way around you get short, fat people. It’s a nice little device because it just looks slightly odd, not too weird, and then we shot it completely out of focus so that you couldn’t recognise anybody. We heard that in the Gay Pride march people were taking the posters off the walls, which was a lovely compliment. Shooting things that were completely out of focus was pretty weird, but it won awards.

Copyright Peter Dazeley© Peter Dazeley (Solarised Platinum Man, printed by 31 Studios)

You work on plenty of your own personal projects too – I’m thinking in particular of your still-life work on the memorabilia of the Kray twins, which is a fascinating study on the way objects reveal character.

Copyright Peter Dazeley© Peter Dazeley (Ronnie Kray’s Intimidating Glasses)

Yes – a big part of my life is trying to come up with new ideas, new people, new places or objects to photograph that I can make something of.

What does it take to put a project like that together? It must be nerve-racking at the start when you’re not sure if it’s going to work.

Part of my life is schmoozing. To talk about how things developed, I have a flat on the river Thames overlooking Battersea Power Station, and I managed to wangle getting in there and get let loose in there for a day, and it’s just an amazing place, with what’s left of this art-deco building. It created a wonderful set of pictures, and then my agent sent it around with a newsletter and Creative Review picked it up and ran it. Then of course a lot of people stole it and looted it, but that was how my first book started. It just seemed to me to be a lovely thing to photograph my London, so I set about finding a publisher and we managed to produce the book Unseen London, which took about four years.

Copyright Peter Dazeley© Peter Dazeley (Crossness Sewage Pumping Station, being restored. Picture from Unseen London)

How did you go about selecting locations for the book – was it a big list you had to whittle down?

I’m a born and bred Londoner. I thought I knew London well before I produced Unseen London! A lot of the places in that book you can’t actually get to see, like the Ministry of Defence and the inside of Downing Street. So as a reaction to that, I did my second book, which was London Uncovered, featuring places that you could go and see. Having done the first book, it was much easier to do the second one, because I could show them the book and say ‘We’d like to put you in one of these.’ So that one only took me about a year.

In the first two books we included some theatres, and afterwards my publisher suggested that it be nice to do something on London theatres. And that was one of the most exciting books I’ve done. The books are a bit like a hobby; they’re not vastly money-making, especially not when you think about the effort that goes into them.

I’d say the book London Theatres was a highlight of my career, as the writer I worked with on the book, Mike Coveney, managed to get Mark Rylance to write the foreword. I would have been happy with a paragraph, but he wrote about a thousand words of beautiful stuff about what he looks for in a theatre, how the boxes must have people in them rather than technical equipment, how the ceiling affects how he’ll be able to speak and more. We did a book launch at the National Theatre, which for me was a paid gig to be on stage with Sir Mark Rylance talking about theatres, then we sold a whole load of books, signed some books and then had dinner together. So that really was the highlight of my career!

Copyright Peter Dazeley© Peter Dazeley (Royal Opera House Auditorium, from London Theatres)

And a theatre does feel like a dream subject for a photographer.

I think as punters, we walk into a theatre, we buy a ticket, we go and we sit down, and we just look forward. We don’t see the beauty. They are amazing. Though such expensive things to run – heaven knows how they’re going to be getting through this virus, how long it’ll be before people will be able to sit down next to each other again.

I also wanted to ask about your fine-art work, which you produce on platinum prints.

Well, I don’t produce those prints. I have a wonderful company in Gloucestershire called 31 Studios that produces platinum prints which is quite a time-consuming process. A quick description is: you start off with handmade French watercolour paper, then you apply the emulsion with a very special brush – it takes a kind of genius to actually paint an emulsion onto a piece of paper with no ridges or any marks on it, completely smooth. And then you print it under ultraviolet light – for want of a better word, it’s a recipe from the 1800s, it’s like kind of alchemy really. It produces a print which you put in the developer and it comes up in a flash. It has amazing tones and longevity.

© Peter Dazeley (Solarised Aladdin Tulips, printed by 31 Studios)

I’m sure it’s quite something to see in person – even the scans are gorgeous.

They are wonderful things. But the expense…

I can imagine. So is there anything you haven’t tried yet that you’d like to? Any dream projects?

I’m gearing up to try and work on another book. I think I’ve got a list of about 200 different ideas that I would like to photograph. Sometimes when you research an idea, you find that it’s not that photographable or that interesting, but a lot of times you go and you discover a whole load more. As I get older now and I’m working less commercially, that’s probably what I’m going to do.

Copyright Peter Dazeley© Peter Dazeley – Cover of Dazeley’s fourth book, London Explored, being published by Quarto Autumn 2020. Cover features: Crystal Palace Subway and the Ceiling of Drapers Hall

Peter Dazeley was talking to Jon Stapley. You can see more of his work at www.peterdazeley.com or buy his books from here

 

PROFILES | TOLGA AKMEN

ProFiles | Tolga Akmen

There’s never a dull day for Tolga Akmen. A freelance press photographer shooting the news in the heart of London for Agence France-Presse (AFP), it’s his job to chase down the latest big stories, get cosy with the famous and the powerful, and every day find an informative new angle for the various ongoing political dramas that surround us.

Even though he’s just 28 years old, Tolga has made a real name for himself in the press photography community – in fact he was recently honoured with the Fixation News Photographer of the Year Award at the UK Picture Editors’ Guild Awards for his impressive body of work!

Though he’s busy shooting the unfolding saga of the COVID-19 crisis – the world doesn’t stop for press photographers – Tolga graciously agreed to find time to spare for a chat with us about his experiences and highlights of a wild, turbulent year in the thick of it as a press photographer.

So, over to Tolga!

Copyright Tolga Akmen© Tolga Akmen

Thanks for talking to us, Tolga – and congratulations on the Picture Editors’ Guild Award! Were you surprised to win?

Yes, definitely. It’s one of those categories that I thought always went to the really big names of the business, the people that everyone looks up to – I wasn’t expecting that they would give it to a 28-year-old! It was superb. It was such an honour.

Do you have any particular personal highlights from the past year or so – moments or images you look back on with particular fondness?

Well, it was the year of Brexit.

I mean, every year is that now…

I know! It’s never gonna end. But that was the biggest story we had [in 2019]. Every day we were waking up and thinking to ourselves, “What can we do today with Brexit? What are the stories, what are the angles?”

That’s an interesting challenge – it’s basically the same story happening every single day, so how do you take a different angle on it?

Exactly. At the beginning of 2019 – between February and April – every day we were just thinking, “Is it going to be today that we’re going to get the major announcement that the PM [Prime Minister] is stepping down?” Every day there was this moment of panic, because there were a fair amount of speeches happening at Downing Street, and we were never sure whether they would be just updates about Brexit or THE speech where the PM would announce she was stepping down.

Copyright Tolga Akmen© Tolga Akmen

So one of my highlights from the beginning of the year was a picture I submitted in the winning set, of [Theresa] May almost crying. It was a bit of a surreal moment – her voice started cracking, and you could tell she was really upset and wouldn’t be able to say anything more, and she turned around and just left. It was one of those moments where you just don’t think; you react on instinct and hammer it down.

After that, [President] Trump coming to the UK was the big story. I did a rota with the Queen and the President in Buckingham Palace, and that’s one of the moments I’ll definitely look back on, as it was a huge opportunity.

I love that shot. He looks like he’s just droning on, maybe to her, maybe to someone else.

Well, he was talking to the Queen. But he is the sort of person who just talks a lot. He constantly plays up to the press as well. They were looking at all the different objects Buckingham Palace has collected over the centuries. It was a funny moment I caught, where the Queen was just getting bored of it all.

Copyright Tolga Akmen© Tolga Akmen

Another big story of the year was Extinction Rebellion. That was really one of the biggest things that we covered in London. At first we were worried that they would just let themselves get arrested, and in the past when you’re getting pictures of arrests, as a press photographer you’re usually stuck in the middle and neither the protestors nor the police like you very much or want to give you access. But with this, the police were fine with us and the protestors were fine with us. So we had a good chance to cover them, and they were always quite picturesque, so we could come out with something creative.

Copyright Tolga Akmen© Tolga Akmen

You could get in there and try things out, see what works.

One of Extinction Rebellion’s aims was to make things as colourful and creative as possible, which worked for us in terms of pictures. It was relatively enjoyable and was a great break for us from all the Brexit stuff, so from that perspective particularly it was quite fun. I’m sure we’ll see more of it.

It’s certainly an interesting time to do what you do. I mean… there’s just a lot of news, isn’t there?

It never ends. It’s a funny patch we’re in here; there’s always a big story. I just also find that London is one of those weird places that even a local story becomes an international story so quickly. It’s a pretty fun place to work. You can find so much colourful stuff, so much creative stuff, and in one place you have politics, you have entertainment, you have sports, royals, business, financial stories. All in a relatively small area.

Have you always been in London?

I’m from Turkey. I came to London just over a decade ago for university, and afterwards I ended up getting a fair amount of freelance work, and I ended up staying.

How did you get that start?

When I was at uni my paths crossed with London News Pictures (LNP). At that point they were also starting out as a company, and I suppose they realised that I’m quite keen! They started giving me bits and bobs to photograph, so by my second year of uni I was freelancing a fair amount, and once I finished I started doing stuff for them full-time. And then about two and a half years ago at an awards night, I was introduced to AFP and then started shooting stuff for them. I’ve been on contract with them for about a year and a half now. I also won the Getty Young Photographer bursary about three years ago.

What kind of qualities do you think a good press photographer needs?

I think the most important thing is you’ve just got to be very compatible. You’ve got to be able to fit in everywhere, and you’ve got to be open to trying a lot of different ideas. Most of the time we get asked to cover stories that we don’t really know much about, and we’ve just got to go there and learn about them. Sometimes we find ourselves in places that we don’t know, shooting things that we don’t understand, and we need to adapt if we’re going to actually get a picture.

Copyright Tolga Akmen© Tolga Akmen

I suppose that must be the norm really – when you shoot so much, you’re of course not going to be an expert in everything.

One day you’re taking pictures of Cabinet meetings, and you’ve got to know all the Ministers’ names, and the next day you’re taking pictures of Van Gogh paintings and you’ve got to know the different painting styles. And then the next day after that, maybe you’re doing what we’re doing now [COVID-19], a very complicated medical story, and you’ve got to find different details and photograph how it’s affecting people. You’ve got to be very adaptable. The rest of it is a bit of a balance between creativity and technicality – you’ve got to know how to be creative without losing sight of the technical details that make a picture.

Copyright Tolga Akmen© Tolga Akmen

That’s another interesting challenge – the picture has to be direct and informative, but you also want to get some artistry in there to make it visually interesting.

I think that for an ordinary person, news can be really boring. So it’s our job to make it look as interesting as possible so that we can captivate people’s attention and make them read the stories. It’s an interesting job – you witness something, and you try to show the world what you saw, what you experienced. I think that is a big power, and a big responsibility.

What is your camera setup at the moment?

I’m on Canon. I’ve got a Canon EOS 1D X Mark II, an EOS 5D Mark IV, and Canon lent me an EOS R. It’s really nice with the 50mm f/1.2 lens, the massive one. I wish I could FTP [file transfer] stuff from it, and that it had a bigger buffer so I could take more than 15 pictures on it in one go. But I am so keen to switch to mirrorless as soon as I can – I’m so sick of carrying heavy cameras.

So what are your plans for the future?

At the moment I’m quite keen to see what more I can get from London. And what more I can discover in the subjects that I cover.

I guess London is somewhere you could spend a lifetime.

And a fair amount of our colleagues have! I’m also hoping that one day I can be on staff at AFP, and then that will probably give me the opportunity to cover different stories as well. In news photography you always want the bigger stories for yourself, and I think that I’m still at that point where I feel like I can get bigger stories. I think the best thing about this job is being able to go out there and discover new things every day. I like that I don’t have to go to an office every day and I don’t have to be watched by someone all the time. As long as I get the pictures, I know I’ll be fine.

Tolga Akmen was talking to Jon Stapley. See more of his images at tolgaakmen.com, and follow him on Twitter and Instagram.

NEW RELEASES FROM SONY | FUJI | CANON AND SIGMA image

New releases from Sony | Fuji | Canon and Sigma

Sony introduces high-resolution Alpha 7R IV Camera with world’s first 61.0 MP back-illuminated full-frame image sensor

The Sony A7R IV mirrorless camera features an impressive 61MP full-frame sensor, making it the highest resolution camera in its class on release. The newly developed sensor is back-illuminated and offers up to 15-stops of dynamic range. The A7R IV also features the same pixel-shift multi-shooting mode as found in the A7 III, creating stunning 240MP images.X-T2_BK_18-55mm_FrontLeft_White
Main Features

  • A brand new back-illuminated 35mm full-frame 61MP image sensor – a world’s first
  • 15-stop of enhanced dynamic range
  • 5-axis Optical In-Body Image Stabilisation
  • Superior AF performance: 567 phase-detection points, covering 74% of the frame
  • Real-time tracking iAF for both humans and animals
  • Built for video: Full sensor width capture, oversampled 6K for 4K capture, touch tracking.
  • Real-time iAF tracking for video – a first for Sony
  • Digital audio interface in camera – another first for Sony
  • A reliable professional tool: Dual UHS-II slots, refined focus control, 2.4+5GHz WiFi,
  • 5.76 million dot UXGA OLED viewfinder
  • USB-C connecton

 

Sony releases long-awaited FE 35mm F1.8 lens

The lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from table-top photography to the great outdoors. Fast, quiet AF operation and reliable AF tracking make it suitable for shooting videos as well as stills

X-T2_BK_18-55mm_FrontLeft_White

 

Main Features

  • Standard prime lens with fast F1.8 aperture
  • Quiet, reliable AF tracking for movies as well as stills
  • 9-blade circular aperture for smooth bokeh
  • An aspherical element for high corner-to-corner resolution
  • Dust and moisture resistant design

 

Sigma has launched a newly developed, high-performance lens series for full-frame mirrorless cameras

The Sigma 45mm F2.8 DG DN  “Contemporary” is compact  in size while maintaining high image quality and is compatible with full-frame mirrorless cameras.

X-T2_BK_18-55mm_FrontLeft_White

Main Features

  • Mount with dust- and splash-proof structure
  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 7-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount

 

The Sigma 35mm F1.2 DG DN  “Art” enables a creation of artwork with astounding resolution and large bokeh effects, such as portraits that make use of a shallow depth of field.
X-T2_BK_18-55mm_FrontLeft_White

Main Features

  • Full-time manual mode
  • Hood with lock
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount

 

The Sigma 14-24mm F2.8 DG DN  “Art” is a large-diameter, ultra-wide-angle zoom lens for full-frame mirrorless cameras. While pursuing the ultimate image quality of the Art line, the size is reduced thanks to the exclusive design for mirrorless cameras.

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Main Features

  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount

 

The new Canon RF 24-240mm f4-6.3 IS USM Lens is the perfect travel companion with its portable, versatile 10x zoom lens for the EOS R system that’s ideal for everything from wide-angle landscapes to frame-filling portraits, and even close-up sport and wildlife. This lens represents a new standard in full-frame image quality, especially at this focal range.

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  • Versatile 10x zoom range: Focal lengths covering 24-240mm
  • Near-silent Nano USM focusing: Fast for stills; smooth for video
  • Five-stop Image Stabilizer: Protects against blur from camera shake
  • Weighs just 750g: Portable lightweight design
  • Circular, seven-bladed aperture: For smooth, natural bokeh
  • Large lockable zoom ring: Turns through 100°
  • Clickless 1/8-stop aperture control: When shooting movies
  • Customisable control ring: Adaptable to the way you work
  • Full-time manual focusing: Take control at any time
  • Built for the EOS R system: Maximise the performance of your EOS R

FUJIFILM has launched their latest addition to the X Series lens lineup.

The FUJINON XF16-80mmF4 R OIS WR is a compact 5x zoom lens that covers a range of focal lengths from wide angle to mid-telephoto with a constant F4 aperture

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Main Features

  • Advanced image quality
  • Compact, lightweight and stylish design for superior operability
  • Powerful OIS
  • Fast and silent autofocus
  • The lens barrel is sealed at 10 locations making the lens dust and weather resistant and capable of operating at temperatures as low as -10°C

 

FUJIFILM launchesits their smallest GF lens yet for the GFX Large Format System,  the FUJINON GF50mmF3.5 R LM WR which is the tenth lens for GFX large format system

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Main Features

  • Outstanding image quality
  • Compact 84x48mm and weighing only 335g.
  • High performance, fast and silent.
  • Durable,  sealed in ten places, making it dust and weather resistant

 

 

 

New Fujifilm GFX 100 announced images

New Fujifilm GFX 100 announced

Fujifilm has launched its next medium format camera, the GFX 100. Fujifilm’s GFX 100 is a medium format camera that performs like a mirrorless with a monstrous 102MP sensor and insanely high-end specs

The new model joins the GFX 50S and GFX 50R, released in 2016 and 2018, respectively. The GFX 100 introduces some major leaps over the prior models, including the new in-body image stabilization and much faster performance. The new 102-megapixel sensor also provides significantly higher resolution, putting the GFX 100 on par with some of the higher-end medium format systems from Hasselblad and Phase One. It’s capable of shooting 4K video and boasts fast autofocus, In-Body Image Stabilization (IBIS), 10bit internal video recording and much, much more. In fact, the sensor isn’t the only part of the GFX 100 that comes with a big number. The new pro shooter includes some jaw-dropping specs that promise all-round top-notch performance.

Fuji X-H1

The heart of the camera is a newly developed, back illuminated, 102 megapixels, 43.8 x 32.9 CMOS image sensor (Approximately 1.7 times larger than a 35mm Full Frame sensor). Behind you will find the “X-Processor 4” image processing engine (The same that runs the X-T3). The phase detection autofocus system covers 100% of the image sensor, allowing fast accurate tracking. The five-axis IBIS mechanism was developed from the ground up to allow handheld “shake free” operation. Fujifilm has also improved its face- and pupil-detection technology and, the company claims, the GFX 100 will be able to track eyes even when the subject is turning away from the camera or is partially obscured by another object.

Fuji X-H1

Main features

  •  Perfectly suited to being used in a studio and outdoors in harsher environments
  • 102-megapixel back-side illuminated large format sensor (43.8mm x 32.9mm)
  •  In-body 5-axis image stabilisation (IBIS) reduces shake by up to 5.5 stops
  • Phase detection pixels across the entire sensor for faster and more accurate AF
  • 4K/30p video recording (10bit 4:2:2 externally and 4:2:0 internally)
  • Native ISO range of 100-12,800 (expandable from 50-102,400)
  • 5.76-million dot EVF with 100% coverage and 2.6-million dot 3.2″ tilting LCD display
  • Lightweight, highly-durable dust- and weather-resistant, magnesium-alloy body
  • Integrated vertical grip offers more stability and can hold one or two NP-T125 batteries
  • Twin SD card slots and ports for USB-C, external mic and headphones
  • High continuous shooting at 5.0fps
  • Enhanced operability and versatile information displays (battery life, shot count and settings)
  • Expansive range of GF series (G-mount) lenses available

Contact sales@fixationuk.com for more info or call us on 020 7582 3294

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