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Canon launches 470EX-AI Speedlite

Canon have announced the 470EX-AI Speedlite – a revolutionary new flashgun that that incorporates an Auto Intelligent Bounce technology that automatically adjusts the Speedlite’s bounce angle to give the best lighting for a given situation.

Canon's new 470EX-AI Speedlite features an Auto-Intelligent bounce feature

The flashgun uses pre-flash to first calculate distance to the subject, then distance to the ceiling, and moving the flash into its final position. The best angle for bounce is determined only by these distance calculations, and doesn’t take into account the colour of the ceiling.

The 470EX-AI can also re-position itself when quickly shifting between portrait and landscape shooting. Turning the camera from one orientation to the other and double half-pressing the shutter rotates the flash automatically to adjust the bounce.

Power-wise, it packs a punch with a guide no. of 47 and the built-in zoom head gives a wide coverage from 24-105mm.

The 470EX-AI will be available from April 2018 with an RRP of £499 including VAT.

To find out more or to pre-order, speak to our sales department on 020 7582 3294 or email

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