New releases from Sony | Fuji | Canon and Sigma

Sony introduces high-resolution Alpha 7R IV Camera with world’s first 61.0 MP back-illuminated full-frame image sensor

The Sony A7R IV mirrorless camera features an impressive 61MP full-frame sensor, making it the highest resolution camera in its class on release. The newly developed sensor is back-illuminated and offers up to 15-stops of dynamic range. The A7R IV also features the same pixel-shift multi-shooting mode as found in the A7 III, creating stunning 240MP images.X-T2_BK_18-55mm_FrontLeft_White
Main Features

  • A brand new back-illuminated 35mm full-frame 61MP image sensor – a world’s first
  • 15-stop of enhanced dynamic range
  • 5-axis Optical In-Body Image Stabilisation
  • Superior AF performance: 567 phase-detection points, covering 74% of the frame
  • Real-time tracking iAF for both humans and animals
  • Built for video: Full sensor width capture, oversampled 6K for 4K capture, touch tracking.
  • Real-time iAF tracking for video – a first for Sony
  • Digital audio interface in camera – another first for Sony
  • A reliable professional tool: Dual UHS-II slots, refined focus control, 2.4+5GHz WiFi,
  • 5.76 million dot UXGA OLED viewfinder
  • USB-C connecton


Sony releases long-awaited FE 35mm F1.8 lens

The lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from table-top photography to the great outdoors. Fast, quiet AF operation and reliable AF tracking make it suitable for shooting videos as well as stills



Main Features

  • Standard prime lens with fast F1.8 aperture
  • Quiet, reliable AF tracking for movies as well as stills
  • 9-blade circular aperture for smooth bokeh
  • An aspherical element for high corner-to-corner resolution
  • Dust and moisture resistant design


Sigma has launched a newly developed, high-performance lens series for full-frame mirrorless cameras

The Sigma 45mm F2.8 DG DN  “Contemporary” is compact  in size while maintaining high image quality and is compatible with full-frame mirrorless cameras.


Main Features

  • Mount with dust- and splash-proof structure
  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 7-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount


The Sigma 35mm F1.2 DG DN  “Art” enables a creation of artwork with astounding resolution and large bokeh effects, such as portraits that make use of a shallow depth of field.

Main Features

  • Full-time manual mode
  • Hood with lock
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount


The Sigma 14-24mm F2.8 DG DN  “Art” is a large-diameter, ultra-wide-angle zoom lens for full-frame mirrorless cameras. While pursuing the ultimate image quality of the Art line, the size is reduced thanks to the exclusive design for mirrorless cameras.


Main Features

  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount


The new Canon RF 24-240mm f4-6.3 IS USM Lens is the perfect travel companion with its portable, versatile 10x zoom lens for the EOS R system that’s ideal for everything from wide-angle landscapes to frame-filling portraits, and even close-up sport and wildlife. This lens represents a new standard in full-frame image quality, especially at this focal range.

X-T2_BK_18-55mm_FrontLeft_WhiteMain Features

  • Versatile 10x zoom range: Focal lengths covering 24-240mm
  • Near-silent Nano USM focusing: Fast for stills; smooth for video
  • Five-stop Image Stabilizer: Protects against blur from camera shake
  • Weighs just 750g: Portable lightweight design
  • Circular, seven-bladed aperture: For smooth, natural bokeh
  • Large lockable zoom ring: Turns through 100°
  • Clickless 1/8-stop aperture control: When shooting movies
  • Customisable control ring: Adaptable to the way you work
  • Full-time manual focusing: Take control at any time
  • Built for the EOS R system: Maximise the performance of your EOS R

FUJIFILM has launched their latest addition to the X Series lens lineup.

The FUJINON XF16-80mmF4 R OIS WR is a compact 5x zoom lens that covers a range of focal lengths from wide angle to mid-telephoto with a constant F4 aperture



Main Features

  • Advanced image quality
  • Compact, lightweight and stylish design for superior operability
  • Powerful OIS
  • Fast and silent autofocus
  • The lens barrel is sealed at 10 locations making the lens dust and weather resistant and capable of operating at temperatures as low as -10°C


FUJIFILM launchesits their smallest GF lens yet for the GFX Large Format System,  the FUJINON GF50mmF3.5 R LM WR which is the tenth lens for GFX large format system


Main Features

  • Outstanding image quality
  • Compact 84x48mm and weighing only 335g.
  • High performance, fast and silent.
  • Durable,  sealed in ten places, making it dust and weather resistant




Nikon | Canon | Fujifilm new releases image

Nikon | Canon | Fujifilm new releases

Nikon today introduces the first of the f2.8 pro lenses for Nikon Z. The NIKKOR Z 24-70mm f/2.8 S is a professional lens that boasts an exceptionally compact build, advanced optics, and extensive weather sealing. Stills or video, this workhorse lens delivers superb results.




Main feature
  • Exceptional close-up performance: Minimum focus distance of 0.38m
  • Advanced optical design: 17 elements in 15 groups with anti-reflective ARNEO and Nano Crystal coatings
  • Customisable control ring: Manual focusing (default), silent aperture control (great for iris transitions during video recording), or exposure compensation
  • L-Fn (lens function) button: Assign up to 21 different functions. From AF lock to metering, bracketing, and more. OLED information display panel: quickly confirm aperture, focus distance, exact focal length, and depth of field
  • Tough, compact build with extensive sealing to protect from dust and moisture

The Canon EOS RP is essentially a smaller, lighter and cheaper alternative to the imaging giant’s first full-frame mirrorless camera, the EOS RX-T2_BK_18-55mm_FrontLeft_White

Just like its bigger sibling, the EOS RP is powered by the DIGIC 8 image processor and boasts Canon’s coveted Dual Pixel CMOS AF. The mirrorless camera houses a full-frame 26.2MP CMOS sensor and is capable of reaching a maximum ISO of 40,000. Alongside Dual Pixel CMOS AF, the EOS RP matches its high-end counterpart’s 88% horizontal and 100% vertical coverage. And – although not quite as impressive as the EOS R’s mammoth 5,655 AF points – the EOS RP still packs a similarly jaw-dropping 4,779 AF positions. It also features Face+Tracking, Eye AF, One-shot AF and Servo AF modes, and those shooting in low light can make use of the camera’s ability to focus down to an impressive -5 EV.
Main features
  • Incredible quality images at any time of day
  • EOS handling without compromise
  • See everything, miss nothing with Dual Pixel CMOS AF
  • Shoot flexibly and connect seamlessly
  • Create high quality and super-steady movies

The Fujifilm X-T30, the follow-up to the X-T20, now boasts Fujifilm’s fourth generation image sensor and processor found in the X-T3.

Designed for all photographers from beginner to advanced, the X-T30 offers phase detection pixels across the entire frame, Full HD and 4K/30p video recording, a new intuitive 3.0″ touch-screen, and an improved body design for increased comfort and stability.
Main features
  • New Fourth generation 26.1-megapixel APS-C X Trans CMOS 4 image sensor and X Processor 4 (same as X-T3)
  • AF algorithm has been improved to deliver even more advanced AF-tracking performance for both stills and video
  • 100% phase detection pixels are now across the entire frame, making it possible to quickly and accurately focus on a subject
  • Improved video functionality: 4K at 30fps, Full HD 1080p, including 120fps to create super slow motion effects
  • Filmmakers needing high colour fidelity can record 10-bit, 4:2:2 colour through the camera’s HDMI port
  • New intuitive 3.0″ 1.04M-dot 2-way tilting touch LCD & 2.36M-dot OLED electronic viewfinder (EVF)
  • New Focus Lever: replaces Selector Buttons to achieve faster and more intuitive camera operation, allows for extra grip too
  • Improved ISO: extended 80-51200, standard ISO160-12800
  • Built-in WiFi for shooting from your smartphone or tablet devices
  • 1x SD UHS-I card slot, built-in Wi-Fi and Bluetooth V.4.2, headphone Jack via USB-C Adapter & NP-W126S battery

The Fujifilm XF16mm f2.8 R WR Lens expands the X series line-up of compact, lightweight and stylish lenses with a focal length that’s suitable for architecture, landscape and low-light photographyX-T2_BK_18-55mm_FrontLeft_White
Designed for Fujifilm’s mirrorless cameras, the lens features a focal length equivalent to 24mm (in the 35mm format), has a maximum aperture of f2.8 and adopts an inner focusing system driven by a stepping motor for faster and quieter auto-focusing.

Main feature
  • The lens features 10 lens elements in 8 groups including two aspherical elements. Optimal arrangement of aspherical lenses suppress spherical aberrations and field curvature while maintaining high performance from the center of the screen to every corner.
  • The lens weighs just 155g and is 45.4mm in length. It is the widest lens of the compact prime lens series. The aperture and focusing rings feature precise click stops and smooth damping for enhanced operation. The metal exterior uses the same design style as XF23mmF2 R WR, XF35mmF2 R WR, and XF50mmF2 WR for a robust, premium feel.
  • The inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.
  • The lens is weather-sealed at nine points around the barrel making it weather and dust resistant. It is designed to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T1/T2/T3, and X-H1 bodies means users can shoot confidently in light rain or dusty environments without worrying about the conditions.
Fujifilm X-T3 unveiled images

Fujifilm X-T3 unveiled

The Fujifilm X-T3 features a new X-Trans CMOS 4 sensor and X-Processor 4 image processing engine for the delivery of outstanding stills and video. Is this the moment to switch to mirrorless?



Fujifilm has officially announced the new X-T3. The APS-C mirrorless camera boasts superb image quality and an enhanced ability to track a moving subject – AF performance has been significantly improved and the electronic shutter is capable of up to 30fps blackout-free burst shooting. The X-T3 is also the world’s first APS-C mirrorless camera that can record internal 10-bit 4K video at 60fps.

Main features

– The combined might of the X-T3’s X-Trans CMOS 4 sensor and X-Processor 4 is set to deliver superb image quality and the fastest processing in X-Series history.

– The X-T3’s X-Trans CMOS 4 sensor boasts four times the number of phase detection pixels than the camera’s predecessor (the X-T2). This has increased the phase detection AF area to cover approximately 100% of the frame.

– The X-T3’s electronic shutter is capable of blackout-free continuous shooting at up to 30fps. The mechanical shutter is capable of continuous shooting at 11fps (without the vertical grip).

– Improvements have been made to the mirrorless camera’s low-light performance. The X-T3’s native ISO range is 160-12,800 and its low-light AF limit is -3EV.

– Enhanced viewfinder performance should improve the user’s ability to track a moving subject. The new Sports Finder mode is targeted towards action photographers by capturing a 1.25x crop, marked on the rear LCD or EVF. The larger field of view is intended to aid the manual tracking of a subject, while also decreasing the blackout time.

– The X-T3 can capture 4K at 60fps in 10-bit 4:2:0 internal SD card recording and 4K at 60fps in 10-bit 4:2:2 HDMI output (both can be filmed at the same time). Supported video formats include the widely-used MPEG-4 AVC and HEVC for greater data compression.

*As of September 6, 2018, according to FUJIFILM data

Vertical Power Booster Battery Grip VPB-XT3 (designed specifically for the X-T3)



This Vertical Battery Grip is dust and water resistant, and is capable of operating at temperatures as low as -10°C. It houses two batteries, bringing the total number of batteries to three (including the one in the camera body). This increases the maximum number of frames that can be taken per charge to approximately 1,100 (in Normal mode). The camera does not need to suspend its operation to switch to a new battery, even during continuous shooting or video recording.

Main features

– The grip features a variety of buttons to provide the same level of operability when shooting vertically, as you’d expect when shooting horizontally.

– Charge batteries within the VPB-XT3 by using the supplied AC adapter (AC-9VS). You can fully charge two batteries at the same time in approximately two hours.

Key Features: Fujifilm X-T3 Digital Camera Body – Black

  • New back-illuminated 26.1MP X-Trans CMOS 4 APS-C sensor
  • New X-Processor 4 image processing engine
  • 4K/60P 4:2:0 10bit internal SD card recording
  • Full HD 1080/120p slow motion recording
  • Dramatically improved AF performance (1.5x faster)
  • ISO160-12800 (extendable from ISO 80 to 51200)
  • Features Fujifilm’s Colour Chrome Effect found in the GFX50S
  • 30 fps continuous shooting in 1.25x crop ‘Sports Finder’ mode (electronic shutter)
  • 20 fps continuous shooting at full resolution with AF (electronic shutter); 11 fps mechanical shutter (without grip)
  • 3.69-million-dot high resolution EVF (100% coverage)
  • 3.0″ 1.04 million dot 3-directional tilting touch screen LCD monitor (100% coverage)
  • New Sports Finder mode and New Pre-Shoot function
  • Dual SD card slots
Fujifilm X-T2 unveiled image

Fujifilm X-T2 unveiled

Fujifilm’s new X-T2 offers super-fast autofocus, a weather-sealed body and exceptional image quality. Is this the moment to switch to mirrorless?




This morning Fujifilm officially announces its new flagship, the X-T2, which sees the mirrorless X brand gunning for a slice of the pro market.

Closely resembling 2014’s X-T1 in design and build, the Fujifilm X-T2 has been upgraded with new imaging and processing technologies to deliver faster operational speeds.

It delivers a 24.3MP X-Trans CMOS III sensor, shoots 4K video with a Clean HDMI output and dramatically improves AF performance from previous models.

Whereas older X-series cameras utilised 49 AF points, the X-T2 ups this to 91. Approximately 40% of the imaging area is covered with phase detection pixels, allowing for fast and precise AF acquisition.


Fujifilm says that in real terms, this enhances the X-T2’s ability to automatically focus on points of light, low-contrast objects and subjects with fine and delicate textures. This addresses previous weaknesses of phase-detection autofocus systems.

The EVF on the X-T2 has been further improved on the preceding camera. It’s a 2.36-million-dot high-resolution organic EL electronic viewfinder with a time lag delay of 0.005 seconds. Its maximum brightness is double that of previous models and it features Automatic Brightness Adjustment functionality which makes it easy to use even in strong backlighting. The EVF can refresh at a rate of 60fps, or 100fps in Boost mode (more on Boost mode below).

The body of the Fujifilm X-T2 is made entirely from magnesium alloy, meaning it is solid and durable without sacrificing lightweight portability.

Body-only, the Fujifilm X-T2 weighs around 500g. That’s about a third of the weight of a recent pro DSLR. And this is with weather-sealing at 63 points, making the X-T2 well-suited for rough outdoor work.


A new battery grip, named the Vertical Power Booster Grip or VPB-XT2, is to be released simultaneously and further cements the XT-2’s status as a serious option for the pro.

Packing in two extra batteries, the VPB-XT2 increases the Fujifilm X-T2’s shooting capacity to approximately 1,000 shots per charge, and its 4K recording duration to a maximum of thirty minutes.

The grip also features a selection of buttons (including shutter release, focus lever E-L button, AF-L button, command dials, Q button and Fn button) designed to make the X-T2 as easy to operate vertically as it is horizontally. The grip also features the same extent of weather-sealing as the X-T2 itself.

With the grip attached, the photographer can activate the previously mentioned ‘Boost’ mode. This uses the extra power from the additional batteries to improve the X-T2’s overall performance. In real terms this means faster continuous shooting and shorter shooting interval (up to 11fps with the mechanical shutter; 14fps with the electronic shutter), shorter shutter release time lag and blackout time.


For more details, or to place an order, contact Fixation sales on 020 7582 3294, or by email at

What’s your view? If you’re a DSLR user, does the X-T2’s spec sheet tempt you to start looking at mirrorless? Let us know in the comments.


Fujifilm X-T2 key specifications:

  • 24.3MP X-Trans CMOS III APS-C sensor
  • Dual SD card slots
  • Native ISO 200-12,800; extended ISO 100-51,200
  • 48-inch, 2.36-million-dot colour LCD viewfinder offering 100% coverage. Magification 0.77x; eye point approx. 23mm; built-in eye sensor
  • 3-inch, 1040k-dot, three-directional tilting LCD monitor
  • 14fps continuous shooting with electronic shutter; 11fps with mechanical shutter (only when fitted with VPB-XT2
  • 4K 3840×2160 movie recording
  • Rechargeable battery NP-W126S (Lithium-ion type)
  • 132.5 mm (W) X 91.8mm (H) X 49.2mm (D) (Minimum depth: 35.4mm)
  • 507g (including battery and memory card); approx. 457g (excluding battery and memory card)
  • 340 frames per charge (approx. 1,000 when fitted with VPB-XT2 and shooting in Normal mode)




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