Fujifilm GFX50S II Mirrorless Digital Camera, GF and XF Lenses

The GFX50S II is the latest addition to the GFX Series of mirrorless digital cameras range from Fuji which is equipped with a 51 megapixel medium format sensor. As well as the new camera body Fujifilm adds a GF 35-70mm zoom lens for medium format and two XF lenses for the APS-C Crop sensor X series camera bodies.

For more information or to place an order contact our sales team on 0207 582 3294 or email sales@fixationuk.com

Fujifilm GFX50S II

The GFX range from Fujifilm are mirrorless cameras with a sensor larger than those found in many full-frame 35mm DSLR or mirrorless digital cameras. The GFX 50S II has the same tried and tested 51.4 megapixel sensor as it’s predecessor GFX50S with some significant improvements to key features:

The GFX 50S II camera body with a lens attached.

Lighter, weather sealed camera body

The GFX50S II weighs only 900g, the electronic viewfinder is now built into the camera body and weather sealed buttons and controls allow the camera to be used in tough conditions.

5 Axis IBIS image stabilisation

The high resolution sensor sits on a powerful five-axis in-body image stabilisation (IBIS) mechanism to smooth out camera shake. The gyro sensor that detects movement has been designed to boost its detection accuracy for precise image stabilization. That provides up to 6.5 stops of anti-shake advantage, when mounted with the FUJINON Lens GF63mmF2.8 R WR and will enhance the ease of using all lenses shooting handheld.

Pixel Shift

For ultra-high resolution the GFX50S II can produce up to 200 megapixel images by combining multiple shots. As well as increasing the available file size, image reproduction or cropping options the combined image processing can help to reduce lens artifacts such as chromatic aberration.

Improved AF

The Focus performance has been improved on the GFX50S II: The image processing and on-sensor phase detection AF runs through the “X-processor 4″ processing engine with an improved algorithm which gives a faster sample rate. The new IBIS stabilizes the during focusing to improve the lock-on speed for more reliable focus results.

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FUJINON Lens GF35-70mm F4.5-5.6 WR

Fujinon GF 35-70mm f4.5-5.6 WR Lens

This palm-size GF zoom lens boasts of being the smallest and lightest in the GF zoom series. A compact and lightweight zoom lens, weighing approximately 390g, with outstanding image-resolving performance and focal length range covering from the most frequently-used 35mm in wide angle to the standard 70mm. The lens offers the minimum working distance of 35cm across its zoom range, enabling a close-up shot of a subject approximately 25cm from the front-most element of the lens. This gives the lens the ability to cater to a variety of situations at a preferred angle of view. The lens has a dust- and moisture-resistant construction and can operate at temperatures as low as -10℃ and is unaffected by rain.


Fujinon XF 33mm f1.4 R LM WR Lens

The new addition to the line-up of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, known for their outstanding image quality based on Fujifilm’s proprietary colour reproduction technology.

The XF33mmF1.4 is a highly versatile standard prime lens with the focal length equivalent to 50mm in the 35mm film format, making it an essential new-generation lens for all X Mount users. The X Mount format has undergone continuous development in pursuit for advanced image quality. This lens has been designed to support camera sensors of even greater resolution to be developed in the future, offering exceptional image sharpness and advanced image-resolving performance even when wide open. It also offers impressive mobility and is equipped with a silent, fast and highly accurate AF system driven by a linear motor, enabling tack-sharp focus in stills and smooth focusing in video recording. The ruggedized dust- and moisture-resistant design comes in X Mount’s signature portability, weighing approximately 360g and measuring 73.5mm in length and 58mm in filter thread.


Fujinon XF 23mm f1.4 R LM WR Lens

The XF23mmF1.4 is a new-generation prime lens, designed with a view to support future camera sensors of even greater resolution, which features a fast and highly-accurate AF in compact, lightweight and ruggedized construction to take advantage of the fully overhauled optical performance in stills, video and all shooting situations. With the highly-versatile wide focal length of 23mm (equivalent to 35mm in the 35mm film format), the lens boasts uncompromising optical performance to deliver incredible sharpness even when wide open at F1.4. It controls camera shake and digital noise in low light, giving users flexibility on when to shoot. Its shallow-depth of field renders the background out-of-focus for creamy bokeh, adding three-dimensional definitions to the main subject. The use of nine aperture blades ensures nearly round shape bokeh effect even around the maximum aperture. The lens is easy to handle despite being a large-aperture prime, weighing approximately 375g and measuring 77.8mm long with the filter thread size of 58mm. The XF23mmF1.4 rewrites the existing benchmark to drive the evolution of the X Series for the next decade and beyond.


Fujifilm GFX 100S and X-E4

Fujifilm has announced two new cameras: the GFX 100S medium format mirrorless camera, and the X-E4 an X series mirrorless APS-C sensor camera body. Both have an impressive specification seen in flagship models, squeezed into a smaller build. The full feature set of the GFX100 has been re-engineered to fit within the smaller, lighter body of the new GFX 100S. In a similar fashion the X-E4 has the same sensor and processor as the flagship X-Pro3, again in a more compact design.

Both camera bodies are more affordable then their flagship counterparts making them lighter on the wallet as well as lighter in your camera bag.

New Fujifilm camera bodies: GFX100S (left), X-E4 (right)

Fujifilm GFX100S Features

The GFX100S has at its heart a 102 megapixel medium format sensor. The sensors in the Fujifilm GFX series are 1.7x larger than the full-frame 35mm sensor seen in Canon, Sony and Nikon flagship bodies. Medium format digital sensors offer a different quality of image closer to that achieved with medium format analogue camera bodies such as the film cameras from Hasselblad, Mamiya and Fujifilm in the past. A large lens mount is needed for such a large sensor and the GFX100S has a reinforced chassis which is 1mm thicker around the mount while the camera is overall 500g lighter than the GFX100. The increased density at the lens mount gives greater support for larger GF lenses.

X-Processor 4 is the engine behind the impressive 102 megapixel sensor. It powers the on-sensor phase detection auto-focus making this camera versatile, accurate and very fast. The shutter unit has been re-designed and the in-body image stabilisation (IBIS) unit is a new design which is 20% smaller and 10% lighter than the IBIS in the GFX100 while delivering 6 stops of image stabilisation.

The large sensor is also capable of recording 4k30p video at 16:9 or 17:9 aspect ratios, and can record 10 bit F-Log to an internal SD card or output 12bit ProRes RAW via the HDMI port to an external recorder. 12 bit RAW footage can be output via HDMI to an Atomos Ninja V recorder to eliminate in-camera image processing and offer you freedom to make decision in post.

Fujifilm X-E4 Features

The Fujifilm X-E4 is a lightweight, rangefinder-styled camera built around the latest X-Trans 26.1MP CMOS 4 sensor and the X-Processor 4. With Fujifilm’s latest sensor and processor combined the X-E4 inherits features from the most recent Fujifilm cameras, including an updated AF system, 4K video recording and fast burst shooting rates. If you shoot to JPEG, there are now eighteen of Fujifilm’s film simulation modes to choose from.

The X-E4 has a tilting LCD screen which can be flipped to 180 degrees for forward facing monitoring. The AF system can achieve focus in 0.02 seconds and uses an advanced tracking algorithm to hold focus on moving subjects.

When recording video the X-E4 oversamples 6k footage to record 4k30p 4:2:0 8-bit in camera, or to output 4k30p 4:2:2 10-bit via HDMI.


Profoto A1X for Fujifilm

The fantastic Profoto A1X speedlight flash is now available with a Fujifilm hot-shoe for full TTL compatibility with Fujifilm X-Series and GFX cameras. Fast recycle times are a benefit to any photographer shooting weddings, events or press. With Profoto AirTTL technology you can use this flash as a remote light source, or as a control unit for multiple Profoto flash heads.

Travelling light

Profoto A1X is compact and powerful. The flash is powered by an on-board rechargeable Lithium-Ion battery. This high power battery recycles the flash head fast, removing the need for external battery packs and cables. The Profoto A1X has a magnetic system snap-on system for light modifiers and comes with a wide-angle diffuser and a dome diffuser and a bounce-card which each snap on / off in a moment.

The Profoto A1X for Fujifilm is £949 including VAT.
To order call our expert sales team on 0207 582 3294 or email: sales@fixationuk.com

Profoto Air TTL

Profoto Air TTL technology allows you to use your camera system’s flash metering with a broad range of Profoto flash heads, from the on-camera A1X to the mighty Pro-10 Generator. Once your lights are in place, you can point, shoot and let your camera worry about the exposure. The wireless Air TTL connectivity, from camera to remote flash heads, saves you time when conditions change on location as the TTL metering will raise and drop the flash output as required. For precise control you can switch to Manual output and dial power up or down. The A1X and A1 speedlight flashes work as AirTTL commander units and as remote lights. Profoto also produce dedicated AirTTL remotes for Canon, Nikon, Sony and Panasonic TTL systems so you can use your familiar Profoto setup across a broad spectrum of cameras.

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