Hands On | Fujifilm | London

Fixation and Fujifilm are offering a free demonstration event showcasing Fujifilm’s superb X-series including the new Fujifilm X-T5 camera and XF 30mm f2.8 lens alongside the wider X and GFX ranges of camera bodies and lenses on hand for you to try. Join Fujifilm Product Specialist Carol Hartfree who will be demonstrating the X system cameras.

This is a great chance to try the new X-T5 from Fujifilm before it hits the shop shelves. Fujifilm will also be able to take you through all the features of the XF lenses and offer advice on which products suit your needs.

No booking is required.

Fujifilm X-T5 Camera Body

The X-T5 is Fujifilm’s next flagship mirrorless camera. With its refined design, structure and internal upgrades, the X-T5 is optimised for stills photography. It’s packed with a 40MP sensor, a powerful processing engine and next-level AF performance that provides superior operation and efficiency over its predecessors featuring:

  • 40MP X-Trans CMOS 5 HR sensor
  • High-speed X-Processor 5 image processing engine
  • Pixel Shift Multi-Shot quadruples image resolution 
  • Records stunning 10-bit 4:2:2 video at 6.2K/30P
  • 5-axis in-body image stabilisation up to 7 stops
  • Impressive animal and bird subject detection

Fujifilm XF 30mm f2.8 R LM WR Macro Lens

Fujifilm has also launched the XF 30mm f2.8 R LM WR Macro lens. Joining the esteemed XF lineup, this lens offers impressive versatility with a 1:1 macro magnification ratio and pin-sharp image-taking across a range of subjects. Thanks to its intricate optical structure, this lens offers the high-resolution quality we have come to expect from Fujifilm.

  • Highly versatile standard prime XF lens
  • 46mm full-frame equivalent focal length
  • Exceptional image quality and performance
  • 1:1 magnification ratio for macro shooting
  • A rapid linear motor Inner Focus system
  • Weather-resistant build, weighing 195g
FUJIFILM GFX 100S AND X-E4

Fujifilm GFX 100S and X-E4

Fujifilm has announced two new cameras: the GFX 100S medium format mirrorless camera, and the X-E4 an X series mirrorless APS-C sensor camera body. Both have an impressive specification seen in flagship models, squeezed into a smaller build. The full feature set of the GFX100 has been re-engineered to fit within the smaller, lighter body of the new GFX 100S. In a similar fashion the X-E4 has the same sensor and processor as the flagship X-Pro3, again in a more compact design.

Both camera bodies are more affordable then their flagship counterparts making them lighter on the wallet as well as lighter in your camera bag.

New Fujifilm camera bodies: GFX100S (left), X-E4 (right)

Fujifilm GFX100S Features

The GFX100S has at its heart a 102 megapixel medium format sensor. The sensors in the Fujifilm GFX series are 1.7x larger than the full-frame 35mm sensor seen in Canon, Sony and Nikon flagship bodies. Medium format digital sensors offer a different quality of image closer to that achieved with medium format analogue camera bodies such as the film cameras from Hasselblad, Mamiya and Fujifilm in the past. A large lens mount is needed for such a large sensor and the GFX100S has a reinforced chassis which is 1mm thicker around the mount while the camera is overall 500g lighter than the GFX100. The increased density at the lens mount gives greater support for larger GF lenses.

X-Processor 4 is the engine behind the impressive 102 megapixel sensor. It powers the on-sensor phase detection auto-focus making this camera versatile, accurate and very fast. The shutter unit has been re-designed and the in-body image stabilisation (IBIS) unit is a new design which is 20% smaller and 10% lighter than the IBIS in the GFX100 while delivering 6 stops of image stabilisation.

The large sensor is also capable of recording 4k30p video at 16:9 or 17:9 aspect ratios, and can record 10 bit F-Log to an internal SD card or output 12bit ProRes RAW via the HDMI port to an external recorder. 12 bit RAW footage can be output via HDMI to an Atomos Ninja V recorder to eliminate in-camera image processing and offer you freedom to make decision in post.

Fujifilm X-E4 Features

The Fujifilm X-E4 is a lightweight, rangefinder-styled camera built around the latest X-Trans 26.1MP CMOS 4 sensor and the X-Processor 4. With Fujifilm’s latest sensor and processor combined the X-E4 inherits features from the most recent Fujifilm cameras, including an updated AF system, 4K video recording and fast burst shooting rates. If you shoot to JPEG, there are now eighteen of Fujifilm’s film simulation modes to choose from.

The X-E4 has a tilting LCD screen which can be flipped to 180 degrees for forward facing monitoring. The AF system can achieve focus in 0.02 seconds and uses an advanced tracking algorithm to hold focus on moving subjects.

When recording video the X-E4 oversamples 6k footage to record 4k30p 4:2:0 8-bit in camera, or to output 4k30p 4:2:2 10-bit via HDMI.

PROFOTO A1X FOR FUJIFILM

Profoto A1X for Fujifilm

The fantastic Profoto A1X speedlight flash is now available with a Fujifilm hot-shoe for full TTL compatibility with Fujifilm X-Series and GFX cameras. Fast recycle times are a benefit to any photographer shooting weddings, events or press. With Profoto AirTTL technology you can use this flash as a remote light source, or as a control unit for multiple Profoto flash heads.

Travelling light

Profoto A1X is compact and powerful. The flash is powered by an on-board rechargeable Lithium-Ion battery. This high power battery recycles the flash head fast, removing the need for external battery packs and cables. The Profoto A1X has a magnetic system snap-on system for light modifiers and comes with a wide-angle diffuser and a dome diffuser and a bounce-card which each snap on / off in a moment.

The Profoto A1X for Fujifilm is £949 including VAT.
To order call our expert sales team on 0207 582 3294 or email: sales@fixationuk.com

Profoto Air TTL

Profoto Air TTL technology allows you to use your camera system’s flash metering with a broad range of Profoto flash heads, from the on-camera A1X to the mighty Pro-10 Generator. Once your lights are in place, you can point, shoot and let your camera worry about the exposure. The wireless Air TTL connectivity, from camera to remote flash heads, saves you time when conditions change on location as the TTL metering will raise and drop the flash output as required. For precise control you can switch to Manual output and dial power up or down. The A1X and A1 speedlight flashes work as AirTTL commander units and as remote lights. Profoto also produce dedicated AirTTL remotes for Canon, Nikon, Sony and Panasonic TTL systems so you can use your familiar Profoto setup across a broad spectrum of cameras.

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