DSLR, Medium Format, Pro-Video, Lenses, Lighting & Accessories
Wide range & expert advice on
professional camera equipment
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Mirrorless camera with a 26.1 megapixel APS-C sensor, with in body image stabilisation. Capable of 4K/60P 10 bit recording

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Growing the Canon
full frame family
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A mirrorless flagship body is in development
The next generation
of Nikon imaging
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Meet the Nikon Z series
New items added weekly
Secondhand Sales
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We stock an extensive range of new and used pro gear, offering competitive prices, technical advice, in-depth product knowledge and unbeatable after-sales support. 

Fixation is a Nikon Professional Dealer and a Canon Pro Partner, as well as offering Sony, Panasonic, Profoto, Bowens, ThinkTank, TetherTools, AquaTech and Fuji. Our South London Showroom features over 2,000 products, and we have over 18,000 photo products available across all major photo equipment brands.

Our sales showroom includes the service desk for our in-house workshop and the rental counter for our sister company Wex Rental. With all services under one roof we can demo a wide range of kit and offer a try before you buy hire service to help you make sure the kit you choose is right for the job.


We accept all major credit and debit cards EXCEPT American Express and Diners. We can only accept cheques from regular account customers. Customers paying from accounts registered at an overseas address must make payment via bank transfer.

Extra Services

Finance Available

We offer 12 or 24 months interest-free credit when buying selected cameras and lenses. This offer covers an entire order, so if a qualifying product is included in your order, the full value is eligible for interest-free credit.

Trade In

We offer a trade-in program for customers wishing to upgrade their equipment. The value and acceptability of equipment depends on condition and our current stock holding. Speak to our sales team for more information.

Try Before You Buy

Our try before you buy hire service is provided by our rental department and gives you an even longer test period with new kit. If you decide to purchase the equipment after having tried it, we will refund up to 2 days hire charge.

Free Sensor Cleaning

However carefully you look after your camera, small particles of dust will ultimately find their way inside. When you purchase a camera from Fixation you are entitled to two free sensor cleans within the warranty period of the camera.

Secondhand Equipment

We stock a wide range of good quality secondhand equipment. All items are thoroughly checked and tested by our in-house technicians before being offered for sale, and are backed up with a 12 month warranty.

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Featured Promotions

Up to £600 trade-in bonus when you purchase S1 or S1R body & lens 

Offer ends 31st March 2019


24 months interest-free credit available

We have many more offers available in-store. Please call for further info
Meet the team

Our dedicated team of sales professionals have over 100 years of photographic experience between them and are happy to discuss your requirements in person, over the phone or via email. Please call the showroom on 020 7582 3294 or email sales@fixationuk.com

Donal Ogilvie
Senior Sales

There can be few London-based press photographers who haven’t used a camera that was bought from Donal – he’s been selling to them for around 30 years!  His selling career started at City Camera exchange in 1988, later progressing to Jessops followed by Jacobs Photovisual as Pro Sales Manager in 1999.  He remained there until 2012, when he joined Fixation.

Mike McNamara
Senior Sales

Mike has worked on Fixation’s sales desk for thirteen years, but his career in photography started decades earlier and he claims to have spent most of his life with a camera in hand. He’s certainly familiar with both sides of the business, starting as a studio photographer in the early seventies, before going on to work for Wallace Heaton, Fox Talbot and Leeds Photovisual in the early eighties.

Ian Fleming

If Ian Fleming the novelist had characterised this namesake in one of his books, you might expect the result to be more Caractacus Potts than 007.  With his unconventional take on life, Ian certainly gives his colleagues the giggles, but brings invaluable experience in the industry, including 12 years working at Jacobs Photovisual, so perhaps not completely Potts after all.