Easter Bank Holiday Hours

Outpace. Outperform.
Canon EOS R3 camera body:
24MP Stacked, BSI CMOS Sensor
30fps electronic shutter
1/64000th sec top shutter speed
£600 Trade-in bonus until 30/05/23
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Canon EOS R8
Canon launches its lightest full-frame mirrorless camera to date.
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Nikon Lens Launch
Nikon launch lenses at two extremes the heavyweight pro portrait Nikkor Z 85mm f/1.2 S and the portable pancake Z 26mm f2.8
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DSLR, Medium Format, Pro-Video, Lenses, Lighting & Accessories
Wide range & expert advice on
professional camera equipment
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Faster. Stronger.
The Nikon Z9 full specification has landed. Well worth the wait the Z9 combines high-resolution with high-speed.
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New items added weekly
Secondhand Sales
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Sony A7 IV
Sony launches its ultimate hybrid mirrorless camera with features for photography and videography.
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Sales Showroom

We stock an extensive range of new and used pro gear, offering competitive prices, technical advice, in-depth product knowledge and unbeatable after-sales support. 

Fixation is a Nikon Professional Dealer and a Canon Pro Partner, as well as offering Sony, Panasonic, Profoto, Bowens, ThinkTank, TetherTools, AquaTech and Fuji. Our South London Showroom features over 2,000 products, and we have over 18,000 photo products available across all major photo equipment brands.

Our sales showroom includes the service desk for our in-house workshop and the rental counter for our sister company Wex Rental. With all services under one roof we can demo a wide range of kit and offer a try before you buy hire service to help you make sure the kit you choose is right for the job.

Call our sales team on 020 7582 3294 or email sales@fixationuk.com

Nikon launches the Nikon Z8 Mirrorless Camera Body

The Nikon Z8 is a powerhouse, the long awaited successor to the D850, combining high resolution with high performance in a smaller format body. We were impressed when we had a brief look at the camera by the generous comfortable grip on a camera 15% smaller than the D850.
Nikon Z8 Body pre-order for £3,999

Pre-order now Try on Tuesday 30th May

Fujifilm X-S20

Іn lіnе wіth Fuјіfіlm’ѕ dеdісаtіоn tо trіеd аnd tеѕtеd tесhnоlоgу, thе Х-Ѕ20 раіrѕ іtѕ 26.1МР Х-Тrаnѕ 4 ВЅІ СМОЅ Ѕеnѕоr wіth thе hіgh-ѕрееd іmаgе рrосеѕѕіng еngіnе ‘Х-Рrосеѕѕоr 5’ for standout stills and video proformance. Fujifilm X-S20 Pre Order £1,249

Pre-order now Fuji Demo June 22

Leica Q3

High resolution top-end compact camera with a 60 megapixel full frame sensor and a Summilux 28mm f1.7 ASPH lens built in. The full metal construction houses a triple resolution sensor that can deliver images in 60, 36 or 18 megapixels or record video up to 8K 30fps in ProRes.

Leica Q3 pre-order for £5,300

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Vlogging Canon Powershot V10

Тhе Саnоn Роwеrѕhоt V10 іѕ thе реrfесt nехt ѕtер fоr сrеаtоrѕ lооkіng tо еlеvаtе thеіr соntеnt аnd ѕtаnd оut оnlіnе. Wіth аn аll-nеw іnnоvаtіvе dеѕіgn, thе Роwеrѕhоt V10 іѕ а росkеt-ѕіzеd vlоggіng роwеrhоuѕе, соmbіnіng а 19mm wіdе-аnglе lеnѕ wіth 4К vіdео сарturе, dіgіtаl ІЅ, ѕtеrео ѕоund rесоrdіng, аnd а buіlt-іn fоldаblе ѕtаnd tо рrоvіdе uѕеrѕ wіth thе mеаnѕ fоr ѕtudіо-quаlіtу соntеnt оn thе gо.
Canon Powershot V10 pre-order for £459

Pre-order now

Vlogging Sony XV-1 II

The ZV-1 II is an ideal all-round vlog camera. Compact and portable, it features a wide-angle zoom lens for versatile framing.
Sony ZV-1 II pre-order for £869

Pre-order now

Free 320gb CFExpress with the Sony A1, worth £549

High resolution and high speed combined, the Sony alpha A1 is a camera that needs a high capacity memory card so we’ll give you one for free. A whopping 320gb CFexpress card free with the Sony A1 until 31st July.
In our showroom we have the Sony alpha A1 available to try, drop in or call us for a chat with our expert sales team to find the right Sony cameras and lenses for you.

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Fujifilm GFX Price Drop 
Fujifilm GFX 100S Save £700
Fujifilm GFX 50S II Save £700
Fujifilm GFX 50S II kit with 35-70mm f4.5-5.6 WRSave £700
Fujifilm GF 50mm f3.5 R LM WR LensSave £200
Fujifilm GF 100-200mm f5.6 R LM OIS WRSave £400
Fujifilm GF 80mm f1.7 R WRSave £500
Fujifilm GF 32-64mm f4 R LM WRSave £400
Fujifilm GF 45-100mm f4 R LM OIS WRSave £350
Fujifilm GF 35-70mm f4.5-5.6 WRSave £400
Fujifilm GF 110mm f2 R LM WRSave £500

Offer end-dates:
Fujifilm price drop ends 20/08/2023

The GFX 50S II camera body with lens attached.

Fujifilm £90 Cashback on X-T5 body and kits

The Fantastic Fujifilm X-T5 camera body is available with £90 cash back until 30th June 2023. The cashback is available on the black or silver versions of the camera, and on the lens kits with the XF 16-80mm lens or the XF 18-55mm

Find out more on our Cashback page:


Interest Free Credit 0% APR representative

Did you know that our finance offer covers your entire order? Where a qualifying product is added to your order, the full value of your order, including any accessories purchases, will be eligible for interest free credit. This is subject to the value of the additional products not exceeding the value of the qualifying product. The value of all the additional products in your order must not exceed the value of the qualifying product.

Find out more about finance

Canon 2-year Warranty

Canon has increased its warranty to 2 years on EOS cameras, lenses and Speedlight flash, plus cinema EOS camcorders and Cine lenses. This update is back-dated to include all purchases made since 1st January 2020.

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We accept all major credit and debit cards including American Express. We can also accept payment by BACS transfer. Customers paying from accounts registered at an overseas address must make payment via bank transfer.

Extra Services

Finance Available

We offer 12 or 24 months interest-free credit when buying selected cameras and lenses. This offer covers an entire order, so if a qualifying product is included in your order, the full value is eligible for interest-free credit.

Trade In

We offer a trade-in program for customers wishing to upgrade their equipment. The value and acceptability of equipment depends on condition and our current stock holding. Speak to our sales team for more information.

Try Before You Buy

Our try before you buy hire service is provided by our rental department and gives you an even longer test period with new kit. If you decide to purchase the equipment after having tried it, we will refund up to 2 days hire charge.

Free Sensor Cleaning

However carefully you look after your camera, small particles of dust will ultimately find their way inside. When you purchase a camera from Fixation you are entitled to two free sensor cleans within the warranty period of the camera.

Secondhand Equipment

We stock a wide range of good quality secondhand equipment. All items are thoroughly checked and tested by our in-house technicians before being offered for sale, and are backed up with a 12 month warranty.

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Meet the team

Our dedicated team of sales professionals have over 100 years of photographic experience between them and are happy to discuss your requirements in person, over the phone or via email. Please call the showroom on 020 7582 3294 or email sales@fixationuk.com

Mike McNamara
Senior Sales

Mike has worked on Fixation’s sales desk for thirteen years, but his career in photography started decades earlier and he claims to have spent most of his life with a camera in hand. He’s certainly familiar with both sides of the business, starting as a studio photographer in the early seventies, before going on to work for Wallace Heaton, Fox Talbot and Leeds Photovisual in the early eighties.

Mike reckons one of the best things about working in the industry is that photographers are characters in themselves and like nothing more than talking and imbibing to a professional level.

Nathan Wake
B2B Account Manager

Nathan has supported the photographic industry for over 30 years. His expertise spans analog and digital technologies and he has long been our go-to for technical answers.

While the rest of us enjoy a quiet weekend Nathan often cycling huge distances on and off road. He is also a reliable part of the Fixation peloton riding to and from our showroom and workshop in London.

Greg Barker
Retail Manager

Greg has been working in the industry for the best part of a decade, having worked for Calumet Photographic and Wex Photo Video prior to joining the team at Fixation as Retail Manager. He previously shot with Canon and Sony, and has now made the change over to Fujifilm specialising in musicians portraiture and landscape photography.

Greg is also a keen Saxophonist in his spare time, having studied Jazz at the Royal Academy of Music in a previous life, before finding his calling in photography.

Adrian Askew
Sales Consultant

Adrian joined us in Fixation after working for 3 years at Wex Photo Video in Whitechapel. Before that he was working along side Greg at Calumet in Drummond Street. Adrian started his photographic journey using a Nikon moving to a Canon EOS 5D and currently uses Fujifilm X series. Adrian specialises in people photography and loves working on location outdoors. During lockdown he has developed a passion for landscape and nature photography. Adrian has a Ba (hons) in Music Production and Music Technology and produces electronic dance music in his spare time.


Andrea Favazzi
Sales Consultant

Andrea is a freelance photographer specializing in sports, wedding photography, and reportage. From March 2014 for 365 days he created “Daily Life”, a photographic collection and documentation of his personal curiosity in front of strangers. In recent years he has devoted himself particularly to analogue photography by experimenting with various cameras and formats, leading him to the creation of the book “on 35mm”; a representation of home in Italy and the United Kingdom through a photographic diary. Andrea is also a keen cook and often uses that as an excuse to add food photography to his portfolio.


Featured Promotions

Canon summer cashback now live.

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Nikon Z 85mm f1.2 S announced

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12 and 24 months interest-free credit available

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We have many more offers available in-store. Please call for further info