COVID-19 Service Update

Service Update
More info
Face masks are required by all visitors to our London Showroom
Faster. Stronger.
The Nikon Z9 full specification has landed. Well worth the wait the Z9 combines high-resolution with high-speed.
More Info
Sony A7 IV
Sony launches its ultimate hybrid mirrorless camera with features for photography and videography.
More Info
Outpace. Outperform.
Canon launch the EOS R3 camera body:
24MP Stacked, BSI CMOS Sensor
Advanced AF modes
30fps electronic shutter
1/64000th sec top shutter speed
More Info
DSLR, Medium Format, Pro-Video, Lenses, Lighting & Accessories
Wide range & expert advice on
professional camera equipment
Call us Find Us
New items added weekly
Secondhand Sales
Browse items

Sales Showroom

We stock an extensive range of new and used pro gear, offering competitive prices, technical advice, in-depth product knowledge and unbeatable after-sales support. 

Fixation is a Nikon Professional Dealer and a Canon Pro Partner, as well as offering Sony, Panasonic, Profoto, Bowens, ThinkTank, TetherTools, AquaTech and Fuji. Our South London Showroom features over 2,000 products, and we have over 18,000 photo products available across all major photo equipment brands.

Our sales showroom includes the service desk for our in-house workshop and the rental counter for our sister company Wex Rental. With all services under one roof we can demo a wide range of kit and offer a try before you buy hire service to help you make sure the kit you choose is right for the job.


We accept all major credit and debit cards including American Express. We can also accept payment by BACS transfer. Customers paying from accounts registered at an overseas address must make payment via bank transfer.

Extra Services

Finance Available

We offer 12 or 24 months interest-free credit when buying selected cameras and lenses. This offer covers an entire order, so if a qualifying product is included in your order, the full value is eligible for interest-free credit.

Trade In

We offer a trade-in program for customers wishing to upgrade their equipment. The value and acceptability of equipment depends on condition and our current stock holding. Speak to our sales team for more information.

Try Before You Buy

Our try before you buy hire service is provided by our rental department and gives you an even longer test period with new kit. If you decide to purchase the equipment after having tried it, we will refund up to 2 days hire charge.

Free Sensor Cleaning

However carefully you look after your camera, small particles of dust will ultimately find their way inside. When you purchase a camera from Fixation you are entitled to two free sensor cleans within the warranty period of the camera.

Secondhand Equipment

We stock a wide range of good quality secondhand equipment. All items are thoroughly checked and tested by our in-house technicians before being offered for sale, and are backed up with a 12 month warranty.

Browse list >


Featured Promotions

Up to £600 trade-in bonus when you purchase S1 or S1R body & lens 

Offer ends 31st March 2019

Canon and Sony Winter Cashback now live.

View all offers


24 months interest-free credit available

We have many more offers available in-store. Please call for further info
Meet the team

Our dedicated team of sales professionals have over 100 years of photographic experience between them and are happy to discuss your requirements in person, over the phone or via email. Please call the showroom on 020 7582 3294 or email

Mike McNamara
Senior Sales

Mike has worked on Fixation’s sales desk for thirteen years, but his career in photography started decades earlier and he claims to have spent most of his life with a camera in hand. He’s certainly familiar with both sides of the business, starting as a studio photographer in the early seventies, before going on to work for Wallace Heaton, Fox Talbot and Leeds Photovisual in the early eighties.

Nathan Wake
B2B Account Manager

Nathan has supported the photographic industry for over 30 years. His expertise spans analog and digital technologies and he has long been our go-to for technical answers.

Greg Barker
Retail Manager

Greg has been working in the industry for the best part of a decade, having worked for Calumet Photographic and Wex Photo Video prior to joining the team at Fixation as Retail Manager. He previously shot with Canon and Sony, and has now made the change over to Fujifilm specialising in musicians portraiture and landscape photography. Greg is also a keen Saxophonist in his spare time, having studied Jazz at the Royal Academy of Music in a previous life, before finding his calling in photography. His claim to fame is that he once performed for the Queen in Manchester Victoria train station!

Adrian Askew
Sales Consultant