PROFOTO A1X FOR FUJIFILM

Profoto A1X for Fujifilm

The fantastic Profoto A1X speedlight flash is now available with a Fujifilm hot-shoe for full TTL compatibility with Fujifilm X-Series and GFX cameras. Fast recycle times are a benefit to any photographer shooting weddings, events or press. With Profoto AirTTL technology you can use this flash as a remote light source, or as a control unit for multiple Profoto flash heads.

Travelling light

Profoto A1X is compact and powerful. The flash is powered by an on-board rechargeable Lithium-Ion battery. This high power battery recycles the flash head fast, removing the need for external battery packs and cables. The Profoto A1X has a magnetic system snap-on system for light modifiers and comes with a wide-angle diffuser and a dome diffuser and a bounce-card which each snap on / off in a moment.

The Profoto A1X for Fujifilm is £949 including VAT.
To order call our expert sales team on 0207 582 3294 or email: sales@fixationuk.com

Profoto Air TTL

Profoto Air TTL technology allows you to use your camera system’s flash metering with a broad range of Profoto flash heads, from the on-camera A1X to the mighty Pro-10 Generator. Once your lights are in place, you can point, shoot and let your camera worry about the exposure. The wireless Air TTL connectivity, from camera to remote flash heads, saves you time when conditions change on location as the TTL metering will raise and drop the flash output as required. For precise control you can switch to Manual output and dial power up or down. The A1X and A1 speedlight flashes work as AirTTL commander units and as remote lights. Profoto also produce dedicated AirTTL remotes for Canon, Nikon, Sony and Panasonic TTL systems so you can use your familiar Profoto setup across a broad spectrum of cameras.

FUJIFILM LAUNCH THE X-PRO3

Fujifilm Launch the X-Pro3

Fujifilm has pumped its latest technology into its new X-Pro3 rangefinder digital body. This latest release features higher resolution, improved AF and is the most durable Fujifilm body yet. With an unusual rear LCD design Fujifilm prove that, as ever, they are brave enough to be different with a design that pays homage to the company’s analogue photography heritage.

The camera has launched in 3 colour variations Black , Dura Black and Dura Silver  – more on the coatings below.

Coating variations for the X-Pro3 pictured left to right: Black, Dura Black and Dura Silver.
Coating variations for the X-Pro3 pictured left to right: Black, Dura Black and Dura Silver.

The Fujifilm X-Pro3 is the third generation of the X-Pro rangefinder-style digital mirrorless camera from Fujifilm. In 2012 the original Fujifilm X-Pro1 launched the X-Series interchangeable lens system. Since then the compact and portable system has been adopted by many documentary and street photographers. The new X-Pro3 has improved on its predecessor the X-Pro2 with: the latest generation sensor and processor, vastly improved AF sensitivity, a new film simulation mode, and an improved viewfinder. We dive into the details below.

4th Generation Sensor & Image Processor

The X-Trans CMOS 4 sensor is combined with the X-Processor 4 image processing engine for flagship image quality and recording performance. This technology was first seen in the Fujifilm X-T3 body and later the X-T30. The X-Pro3 has 26.1 megapixels with phase detection AF pixels built into the sensor. The processor can combine in-camera continuously shot images for HDR rendering and up to 9 frames for multiple exposures in different combination modes. The processor can handle high data-rates for 4k video recording for up to 15 minutes.

Enhanced Build and Durability

The X-Pro3 is built to withstand professional use with improved coatings, build materials and weather sealing

  • External body covers of the X-Pro3 are made from Titanium which is strong, corrosion resistant and light.
  • The X-Pro3 internal chassis is magnesium alloy for even more weight saving.
  • Surface-hardening technology Duratect protects the X-Pro3 from scratches and gives a nice metallic finish applied to Dura Black and Dura Silver versions.
  • Weather sealing applied at 70 points for enhanced moisture and dust resistance.

Improved Auto-Focus

Fujifilm have improved their AF algorithm which will enable auto-focus in lighting conditions of -6EV which is the light cast by a quarter-moon! The new firmware released with the X-Pro3 features an AF range limiter function to increase speed of AF lock-on with any lens. You can use these settings to dial in a focus preset point with any X-series lens.

The Viewfinder

The rangefinder style viewfinder gives you the option of an optical viewfinder or an electronic viewfinder. This lets you choose between a constant view of your subject or a display that represents your exposure and can play back your last shot all within a clear bright viewfinder so that you can keep your eye to the camera.

  • Optical viewfinder responds at the speed of light
  • OVF can be augmented with a smaller EVF window to display exposure simulation, enlarged focus area or pictures taken
  • EVF covers 97% of sRGB colour space for accurate colour reproduction
  • EVF boost mode increases apparent viewfinder smoothness to approx. 200fps
  • EVF delivered by a 3.69 million dot organic EL panel that delivers high contrast and fine detail.

Retro rear LCD panel

The rear LCD monitor on the X-Pro3 hinges down from the back of the camera 180 degrees. When flipped up, see the image below, the screen is closed into the camera. The LCD screen is designed for use when waist-level shooting, shooting overhead, and for accessing the menu and adjusting camera settings.
When the LCD closes, on the rear of the camera there is a small square memory LCD screen that is always on and displays shooting settings such as frames remaining and, ISO and shutter speed. Or it can display the film simulation selected with ISO and white balance. This represents the film windows used to store box-ends on classic analogue cameras to remind photographers what film they had loaded.

The Fujifilm X-Pro range and all other X series cameras are based exclusively around the APS-C sensor size. This commitment to a single sensor dimension means that unlike Canon, Nikon and Sony systems the Fujifilm X-Series lenses are much smaller and lighter as they have never been required to project an image circle that covers a full frame sensor.

Fujifilm state that the X-Pro3 in Black will become from the 28th November and the Dura Black and Dura Silver versions will be available from mid-December.

FUJIFILM Cameras

Fujifilm Week

Exclusive deals on Fujifilm

For this week only we have special offers on a wide range of Fujifilm equipment. Get great deals on your next purchase. Only available this week: 19th – 23rd August

To find out more come in to see us in our London showroom, call our sales team on 0207 582 3294 or email sales@fixationuk.com

Fujinon Lenses XF and GF

Fujifilm has developed an impressive stable of lenses to suit a wide range of shooting situations. Compact primes for lightweight travel, fast wide-angle lenses for weddings and low-light events, telephoto zooms for press and sport, and the GF series for their medium format system. The manufacturer has always kept us keen with road-maps of new releases. This week you can save 10% on selected lenses and take advantage of a host of other offers including 0% finance* on selected items.

XF Lenses 10% discount

Fast prime lenses
Fujifilm 14mm f2.8 R XF Fujinon Lens
Fujifilm 16mm f1.4 R WR XF Lens
Fujifilm 23mm f1.4 XF R Fujinon Lens
Fujifilm 35mm f1.4 R Fujinon Lens
Fujifilm 50mm f2 R WR XF Lens
Fujifilm 56mm f1.2 R XF Fujinon Lens
Fujifilm 90mm f2 R LM WR XF Lens

Compact primes
Fujifilm 18mm f2 R Fujinon
Fujifilm 23mm f2 R WR XF Lens
Fujifilm 27mm f2.8 XF Lens
Fujifilm 35mm f2 R WR Fujinon Lens
Fujifilm 60mm f2.4 R Macro Fujinon

Fast Zooms
Fujifilm 10-24mm f4 R OIS XF Fujinon Lens
Fujifilm 16-55mm f2.8 R LM WR Fujinon Lens
Fujifilm 50-140mm f2.8 WR OIS XF Lens
Fujifilm 50-140mm f2.8 WR OIS XF Lens kit with 1.4X Teleconverter
Fujifilm 100-400mm f4.5-5.6 R LM OIS WR Fujinon Lens
Fujifilm 100-400mm f4.5-5.6 R LM OIS WR Fujinon Lens kit with 1.4X Teleconverter

GF Lenses 10% discount

Selected lenses from the GF range are reduced this week by 10% and some are available with 0% finance over 24 months* an ideal opportunity to spread the cost if you are adding to your lens range or investing in a new system. The Fujinon lenses for the GFX range are produced to the highest standard capable of resolving superb detail on the most demanding imaging sensors.

Prime lenses
Fujifilm GF 23mm f4 R LM WR Lens
Fujifilm GF 45mm f2.8 R WR Lens
Fujifilm GF 50mm f3.5 R LM WR Lens
Fujifilm GF 63mm f2.8 R WR Lens
Fujifilm GF 110mm f2 R LM WR Lens
Fujifilm GF 120mm f4 R LM OIS WR Macro Lens
Fujifilm GF 250mm f4 R LM OIS WR Fujinon Lens

Zoom Lenses
Fujifilm GF 32-64mm f4 R LM WR Lens
Fujifilm GF 100-200mm f5.6 R LM OIS WR Lens

Savings on Camera Bodies

Trade-in bonus

If you are thinking of switching systems or upgrading your current Fujifilm body to the latest version now is a great time to trade in with an additional £100 trade in bonus on selected bodies available all week**. When a trade in bonus is applied you still receive the full trade in value of your camera plus the extra offered by the manufacturer e.g. when you trade in a camera worth £500 during a £100 trade in bonus offer you could put £600 against your next purchase**

£100 trade in bonus available** when purchasing:
Fujifilm X-T2 Digital Camera Body
Fujifilm X-T3 Digital Camera kit with XF 18-55mm + XF 55-200mm Lens
Fujifilm X-T3 Digital Camera Body
Fujifilm X-H1 Digital Camera Body with Vertical Battery Grip
Fujifilm X-Pro2 Digital Camera Body

10% off Selected Fujifilm Batteries

The NP-125 battery for the GFX 50R and GFX 50S and the NP-W126s battery compatible with the X-Pro2 and X-T2 and XT-3 bodies are reduced this week by 10% a great time to add some spares to your kit to keep you shooting on long trips and in remote locations.

To find out more call our sales team on 0207 582 3294 or email sales@fixationuk.com

*Credit is subject to application and status. Barclays Partner Finance act as the lender. Please contact us for full terms & conditions and of our finance.

**Trade-in bonus is applicable when trading in any working DSLR or mirrorless camera when purchasing a new camera listed above. Offer ends 23.08.19. A DSLR or mirrorless camera is defined, for this purpose, as a digital camera comprising of a body utilising separate interchangeable lenses. This excludes cameras with a fi xed or built-in lens

NEW RELEASES FROM SONY | FUJI | CANON AND SIGMA image

New releases from Sony | Fuji | Canon and Sigma

Sony introduces high-resolution Alpha 7R IV Camera with world’s first 61.0 MP back-illuminated full-frame image sensor

The Sony A7R IV mirrorless camera features an impressive 61MP full-frame sensor, making it the highest resolution camera in its class on release. The newly developed sensor is back-illuminated and offers up to 15-stops of dynamic range. The A7R IV also features the same pixel-shift multi-shooting mode as found in the A7 III, creating stunning 240MP images.X-T2_BK_18-55mm_FrontLeft_White
Main Features

  • A brand new back-illuminated 35mm full-frame 61MP image sensor – a world’s first
  • 15-stop of enhanced dynamic range
  • 5-axis Optical In-Body Image Stabilisation
  • Superior AF performance: 567 phase-detection points, covering 74% of the frame
  • Real-time tracking iAF for both humans and animals
  • Built for video: Full sensor width capture, oversampled 6K for 4K capture, touch tracking.
  • Real-time iAF tracking for video – a first for Sony
  • Digital audio interface in camera – another first for Sony
  • A reliable professional tool: Dual UHS-II slots, refined focus control, 2.4+5GHz WiFi,
  • 5.76 million dot UXGA OLED viewfinder
  • USB-C connecton

 

Sony releases long-awaited FE 35mm F1.8 lens

The lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from table-top photography to the great outdoors. Fast, quiet AF operation and reliable AF tracking make it suitable for shooting videos as well as stills

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Main Features

  • Standard prime lens with fast F1.8 aperture
  • Quiet, reliable AF tracking for movies as well as stills
  • 9-blade circular aperture for smooth bokeh
  • An aspherical element for high corner-to-corner resolution
  • Dust and moisture resistant design

 

Sigma has launched a newly developed, high-performance lens series for full-frame mirrorless cameras

The Sigma 45mm F2.8 DG DN  “Contemporary” is compact  in size while maintaining high image quality and is compatible with full-frame mirrorless cameras.

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Main Features

  • Mount with dust- and splash-proof structure
  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 7-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount

 

The Sigma 35mm F1.2 DG DN  “Art” enables a creation of artwork with astounding resolution and large bokeh effects, such as portraits that make use of a shallow depth of field.
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Main Features

  • Full-time manual mode
  • Hood with lock
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount

 

The Sigma 14-24mm F2.8 DG DN  “Art” is a large-diameter, ultra-wide-angle zoom lens for full-frame mirrorless cameras. While pursuing the ultimate image quality of the Art line, the size is reduced thanks to the exclusive design for mirrorless cameras.

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Main Features

  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount

 

The new Canon RF 24-240mm f4-6.3 IS USM Lens is the perfect travel companion with its portable, versatile 10x zoom lens for the EOS R system that’s ideal for everything from wide-angle landscapes to frame-filling portraits, and even close-up sport and wildlife. This lens represents a new standard in full-frame image quality, especially at this focal range.

X-T2_BK_18-55mm_FrontLeft_WhiteMain Features

  • Versatile 10x zoom range: Focal lengths covering 24-240mm
  • Near-silent Nano USM focusing: Fast for stills; smooth for video
  • Five-stop Image Stabilizer: Protects against blur from camera shake
  • Weighs just 750g: Portable lightweight design
  • Circular, seven-bladed aperture: For smooth, natural bokeh
  • Large lockable zoom ring: Turns through 100°
  • Clickless 1/8-stop aperture control: When shooting movies
  • Customisable control ring: Adaptable to the way you work
  • Full-time manual focusing: Take control at any time
  • Built for the EOS R system: Maximise the performance of your EOS R

FUJIFILM has launched their latest addition to the X Series lens lineup.

The FUJINON XF16-80mmF4 R OIS WR is a compact 5x zoom lens that covers a range of focal lengths from wide angle to mid-telephoto with a constant F4 aperture

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Main Features

  • Advanced image quality
  • Compact, lightweight and stylish design for superior operability
  • Powerful OIS
  • Fast and silent autofocus
  • The lens barrel is sealed at 10 locations making the lens dust and weather resistant and capable of operating at temperatures as low as -10°C

 

FUJIFILM launchesits their smallest GF lens yet for the GFX Large Format System,  the FUJINON GF50mmF3.5 R LM WR which is the tenth lens for GFX large format system

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Main Features

  • Outstanding image quality
  • Compact 84x48mm and weighing only 335g.
  • High performance, fast and silent.
  • Durable,  sealed in ten places, making it dust and weather resistant

 

 

 

New Fujifilm GFX 100 announced images

New Fujifilm GFX 100 announced

Fujifilm has launched its next medium format camera, the GFX 100. Fujifilm’s GFX 100 is a medium format camera that performs like a mirrorless with a monstrous 102MP sensor and insanely high-end specs

The new model joins the GFX 50S and GFX 50R, released in 2016 and 2018, respectively. The GFX 100 introduces some major leaps over the prior models, including the new in-body image stabilization and much faster performance. The new 102-megapixel sensor also provides significantly higher resolution, putting the GFX 100 on par with some of the higher-end medium format systems from Hasselblad and Phase One. It’s capable of shooting 4K video and boasts fast autofocus, In-Body Image Stabilization (IBIS), 10bit internal video recording and much, much more. In fact, the sensor isn’t the only part of the GFX 100 that comes with a big number. The new pro shooter includes some jaw-dropping specs that promise all-round top-notch performance.

Fuji X-H1

The heart of the camera is a newly developed, back illuminated, 102 megapixels, 43.8 x 32.9 CMOS image sensor (Approximately 1.7 times larger than a 35mm Full Frame sensor). Behind you will find the “X-Processor 4” image processing engine (The same that runs the X-T3). The phase detection autofocus system covers 100% of the image sensor, allowing fast accurate tracking. The five-axis IBIS mechanism was developed from the ground up to allow handheld “shake free” operation. Fujifilm has also improved its face- and pupil-detection technology and, the company claims, the GFX 100 will be able to track eyes even when the subject is turning away from the camera or is partially obscured by another object.

Fuji X-H1

Main features

  •  Perfectly suited to being used in a studio and outdoors in harsher environments
  • 102-megapixel back-side illuminated large format sensor (43.8mm x 32.9mm)
  •  In-body 5-axis image stabilisation (IBIS) reduces shake by up to 5.5 stops
  • Phase detection pixels across the entire sensor for faster and more accurate AF
  • 4K/30p video recording (10bit 4:2:2 externally and 4:2:0 internally)
  • Native ISO range of 100-12,800 (expandable from 50-102,400)
  • 5.76-million dot EVF with 100% coverage and 2.6-million dot 3.2″ tilting LCD display
  • Lightweight, highly-durable dust- and weather-resistant, magnesium-alloy body
  • Integrated vertical grip offers more stability and can hold one or two NP-T125 batteries
  • Twin SD card slots and ports for USB-C, external mic and headphones
  • High continuous shooting at 5.0fps
  • Enhanced operability and versatile information displays (battery life, shot count and settings)
  • Expansive range of GF series (G-mount) lenses available

Contact sales@fixationuk.com for more info or call us on 020 7582 3294

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