Fuji GFX 50S now available for pre-order image

Fuji GFX 50S

The Fuji GFX 50S

No strangers to medium format, Fuji’s heritage lies with iconic cameras such as the GS645, G617 and the first AF medium format, the GA645.

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While the design and technology are distinctly modern, the camera follows Fuji’s philosophy of portability and size, resembling a larger X-series camera. Despite boasting a medium format 50MP sensor – almost 70% larger than a full-frame DSLR – the camera itself is comparable in size to a D810, albeit slightly deeper.

Menu navigation and operation on the GFX is similar to its smaller stablemate, the X-T2 and existing Fuji users will feel at home with the controls.

The initial lens lineup comprises six lenses ranging from a superwide 23mm ƒ/4 (18mm equivalent in 35mm) to a 120mm ƒ/4 Macro (95mm equivalent), although not all lenses will be shipping immediately.

To learn more about this amazing camera, speak to our sales professionals on 020 7582 3294 or email sales@www.fixationuk.com

Fujifilm X-T2 unveiled image

Fujifilm X-T2 unveiled

Fujifilm’s new X-T2 offers super-fast autofocus, a weather-sealed body and exceptional image quality. Is this the moment to switch to mirrorless?

 

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This morning Fujifilm officially announces its new flagship, the X-T2, which sees the mirrorless X brand gunning for a slice of the pro market.

Closely resembling 2014’s X-T1 in design and build, the Fujifilm X-T2 has been upgraded with new imaging and processing technologies to deliver faster operational speeds.

It delivers a 24.3MP X-Trans CMOS III sensor, shoots 4K video with a Clean HDMI output and dramatically improves AF performance from previous models.

Whereas older X-series cameras utilised 49 AF points, the X-T2 ups this to 91. Approximately 40% of the imaging area is covered with phase detection pixels, allowing for fast and precise AF acquisition.

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Fujifilm says that in real terms, this enhances the X-T2’s ability to automatically focus on points of light, low-contrast objects and subjects with fine and delicate textures. This addresses previous weaknesses of phase-detection autofocus systems.

The EVF on the X-T2 has been further improved on the preceding camera. It’s a 2.36-million-dot high-resolution organic EL electronic viewfinder with a time lag delay of 0.005 seconds. Its maximum brightness is double that of previous models and it features Automatic Brightness Adjustment functionality which makes it easy to use even in strong backlighting. The EVF can refresh at a rate of 60fps, or 100fps in Boost mode (more on Boost mode below).

The body of the Fujifilm X-T2 is made entirely from magnesium alloy, meaning it is solid and durable without sacrificing lightweight portability.

Body-only, the Fujifilm X-T2 weighs around 500g. That’s about a third of the weight of a recent pro DSLR. And this is with weather-sealing at 63 points, making the X-T2 well-suited for rough outdoor work.

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A new battery grip, named the Vertical Power Booster Grip or VPB-XT2, is to be released simultaneously and further cements the XT-2’s status as a serious option for the pro.

Packing in two extra batteries, the VPB-XT2 increases the Fujifilm X-T2’s shooting capacity to approximately 1,000 shots per charge, and its 4K recording duration to a maximum of thirty minutes.

The grip also features a selection of buttons (including shutter release, focus lever E-L button, AF-L button, command dials, Q button and Fn button) designed to make the X-T2 as easy to operate vertically as it is horizontally. The grip also features the same extent of weather-sealing as the X-T2 itself.

With the grip attached, the photographer can activate the previously mentioned ‘Boost’ mode. This uses the extra power from the additional batteries to improve the X-T2’s overall performance. In real terms this means faster continuous shooting and shorter shooting interval (up to 11fps with the mechanical shutter; 14fps with the electronic shutter), shorter shutter release time lag and blackout time.

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For more details, or to place an order, contact Fixation sales on 020 7582 3294, or by email at sales@www.fixationuk.com.

What’s your view? If you’re a DSLR user, does the X-T2’s spec sheet tempt you to start looking at mirrorless? Let us know in the comments.

 

Fujifilm X-T2 key specifications:

  • 24.3MP X-Trans CMOS III APS-C sensor
  • Dual SD card slots
  • Native ISO 200-12,800; extended ISO 100-51,200
  • 48-inch, 2.36-million-dot colour LCD viewfinder offering 100% coverage. Magification 0.77x; eye point approx. 23mm; built-in eye sensor
  • 3-inch, 1040k-dot, three-directional tilting LCD monitor
  • 14fps continuous shooting with electronic shutter; 11fps with mechanical shutter (only when fitted with VPB-XT2
  • 4K 3840×2160 movie recording
  • Rechargeable battery NP-W126S (Lithium-ion type)
  • 132.5 mm (W) X 91.8mm (H) X 49.2mm (D) (Minimum depth: 35.4mm)
  • 507g (including battery and memory card); approx. 457g (excluding battery and memory card)
  • 340 frames per charge (approx. 1,000 when fitted with VPB-XT2 and shooting in Normal mode)

 

 

 

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