COVID-19 Service Update

Fuji GFX 50S now available for pre-order

The Fuji GFX 50S, announced at photokina last year will be shipping on 23rd February and is now available for pre-order.

No strangers to medium format, Fuji’s heritage lies with iconic cameras such as the GS645, G617 and the first AF medium format, the GA645.


While the design and technology are distinctly modern, the camera follows Fuji’s philosophy of portability and size, resembling a larger X-series camera. Despite boasting a medium format 50MP sensor – almost 70% larger than a full-frame DSLR – the camera itself is comparable in size to a D810, albeit slightly deeper.

Menu navigation and operation on the GFX is similar to its smaller stablemate, the X-T2 and existing Fuji users will feel at home with the controls.

The initial lens lineup comprises six lenses ranging from a superwide 23mm ƒ/4 (18mm equivalent in 35mm) to a 120mm ƒ/4 Macro (95mm equivalent), although not all lenses will be shipping immediately.

GFX 50S Body£6,199.00
GF63mm ƒ/2.8 R WR£1,399.00
GF32-64mm ƒ/4 R LM WR£2,199.00
GF120mm ƒ/4 R LM OIS WR Macro£2,599.00
Tilt and Swivel Adaptor for GFX 50S Viewfinder (EVF-TL1)£579.00
Vertical Battery Grip for GFX 50S (VG-GFX1)£599.00

All prices are inclusive of VAT @ 20%

Trade in any working used digital medium format DSLR, full frame DSLR or CSC and receive an additional £500 trade-in bonus when you buy a new Fuji GFX. 

To learn more about this amazing camera and to get your name on the list, speak to our sales professionals on 020 7582 3294 or email

You may also like
Compact full frame lenses from Sony
Fujifilm GFX 100S and X-E4
Sony A1
The complete guide to Fujifilm X lenses