Nikon Z9 camera

Nikon Z9

Nikon has launched its new full frame flagship mirrorless camera body: The Z9

The Nikon Z9 combines high resolution, high speed and high performance video in a robust body which exceeds the specification of the flagship DSLR the Nikon D6.

Nikon Z9 the new flagship Nikon digital camera.The Nikon Z9: £5,299

Our sales team are taking pre-orders. To put your name down or to talk through more details call us on 0207 582 3294 or email

High Resolution plus High Speed

The sensor in the Nikon Z9 is a stacked 45.7 megapixel full frame CMOS chip protected with a dual anti-dust coating and a sensor shield which drops down to cover the sensor when the camera is off.

Nikon Z9 features dual CFexpress type B card slots which are back compatible with XQD cards.

For speed the camera can shoot up to 20fps at full resolution RAW to capture over 1000 shots in a continuous burst. That’s over 50 seconds of your finger held down on the shutter button. To facilitate shifting such high-res files at high speed the Z9 has an Expeed7 imaging processor which writes to a Dual CFexpress type B card slot.

If 20fps is not enough you can shoot faster with a compromise in resolution: 30fps is possible at 45 megapixels. An astonishing full frame 120fps is also an option however the resolution is cut to 11 megapixels but it could help you catch a fleeting once in a lifetime moment.

Filing your images fast is also essential for photographers working to a deadline so the Nikon Z9 has Ethernet connection and USB typeC output for high speed file transfer. A USB cable can be connected direct to a mobile phone to help you file images without a laptop – ideal for events where you are always on the move.

Autofocus tracking for ultra high speed shooting

Nikon tracking AF is remarkable and focusing directly on the imaging sensor gives the Z series mirrorless cameras an edge in reliability. The Nikon Z9 offers 9 programmed subjects and can switch between them automatically depending on the scene or can be set to look out for and lock on to a specific subject.

The Nikon AF deep learning algorithm can detect: People, Dogs, Cats, Birds, Motorcycles, Cars, Trains and Aeroplanes. Nikon Eye-AF has been enhanced to lock onto smaller eyes in the frame than ever before to lock on to and track subjects within a scene. If the system loses a lock on an eye it will default to head and torso tracing until it can detect a face again, ideal for tracking subjects with erratic movement such as football, rugby or dance.

Nikon 3D tracking AF program is available in a mirrorless camera for the first time. The Z9 adds 3D subject tracking which uses colour, contrast and subject distance to improve subject acquisition. This flagship feature has been a feature of the D4, D5 and D6 and will be a great asset in the mirrorless Z9.

Video Specifications: 8K recording for hours

The Nikon Z9 has been designed with advanced heat dissipation to allow 8K UHD video at 30p to be recorded for 125 minutes recording in camera.

4K UHD, the current accessible video standard, can be recorded at 120p, 60p or 30p and as there is no frame cropping you can switch between frame rates and maintain the same angle of view for consistent cuts into and out of slow-motion footage.

Video can be recorded in Nikon proprietary N-Log, HLG in 10bit. The Z9 also supports ProRes 422 HQ.

With a firmware update the 8K video potential is further increased to 8k 60p 12bit RAW in-camera.


The Nikon Z9: £5,299

Our sales team are taking pre-orders. To put your name down or to talk through more details call us on 0207 582 3294 or email


Vlogging Guide | A look at the Sony ZV-E10 vlogging camera

Thinking of starting a YouTube channel, or sharing videos of your exploits on Facebook, Instagram or another social media platform? Then you’ll want to pick up one of the best cameras for vloggers.

Welcome back to our vlogging kit series, where we run through some of the best cameras and other equipment that’s out there for prospective vloggers right now.

You may or may not have been tempted by the idea of vlogging before, but even if you’ve never considered it, we’d definitely recommend giving it some thought. Vlogging tends to demand less production value than other types of video, and as a professional working in stills or video, you already have a wealth of material to vlog about with a built-in audience. What kind of kit are you using for your shoots – what do you like about it, what do you wish were better? How do you approach different kinds of shoots and subjects? People are interested in this stuff, and being able to connect with them through vlogs is a great way to open up new opportunities and even potential revenue streams.

Previously in this series we’ve covered the Nikon D7500Fujifilm X-T2 and the Sony A6500.

Today we’re taking a look at the Sony ZV-E10. Designed for creative vloggers who aspire to an artistic look, without the hassle. The ZV-E10 shoots 4K video at up to 30fps, unfortunately it doesn’t offer a 4K/60p mode for those creative vloggers who like to slow down their footage for cut-scenes. Still, you do get some of Sony’s latest autofocus smarts, including Real-time Tracking and Real-time Eye AF. These allow it to track a person around the frame and automatically keep them in focus.

The ZV-E10 is an interchangeable-lens vlog camera with over 60 lenses to inspire self-expression. Wide-angle lens options allow you to capture more of the locations or the natural backdrop, and bring your viewers along with you in a shared experience whilst creating dynamic footage. A fixed focal length lens will allow you to create a smooth, natural background blur that lets the subject stand out. It’s also useful when you want a brighter image in a dimly lit setting. Whilst a macro lens can get you closer to your subject, allowing you to capture the small details at a bigger size than with normal lenses and show off every glorious detail. Use a telephoto lens, to shoot far-off objects, scenery or action with clear detail, whether you’re vlogging while travelling or just shooting everyday life. Zooming in and out can also add an extra dynamic element to your story.


Let’s dig into its feature-set and find out why it’s designed for vlogging…

You can choose the lens that matches your style

Sony’s has an extensive range of E-mount lenses to help bring your vlog to the next level with stunning and unique imagery. Incorporate background scenery into your script with a wide-angle lens, or make the subject grab the viewer’s attention by using a fixed focal length lens with an artfully blurred background. Move in closer with a macro lens or pull in distant scenes with a telephoto lens.

A large-format image sensor for professional-quality images

The ZV-E10’s impressive images are the result of the camera’s large APS-C sized image sensor. Compared to a smartphone camera, the image sensor of the ZV-E10 is bigger, allowing for beautiful, professional-looking images with high resolution and intricate detail.

Designed for easy selfie and vlog shoots

Weighing in at just 364 grams the ZV-E10 is ready to hit the road with you whenever you’re ready to vlog. The side-opening vari-angle LCD screen makes it easy to take selfies and check your framing, even when you’re shooting from high or low positions, and the ergonomic grip is designed for a safe and stable hold.

4K video

The camera’s internal 4K video recordings are made using a full-pixel readout from the sensor. This means that the recorded footage has more visual data condensed into every frame, resulting in remarkably detailed video imagery.

Real-time tracking can do the focusing work for you

The ZV-E10’s AI-driven13 Real-time Tracking is intuitive to use. Simply touch the monitor to indicate the subject you want to focus on and Real-time Tracking will take it from there, keeping a steady hold on the subject.

Background blur control

There’s no need for complicated manual adjustments – just press a single button to turn background blurring (bokeh) on and off. The button switches between a blurred, bokeh-rich background and a clearly focused one, skipping all the complex setting.

Designed for clear voice recording even outdoors

Equipped with a built-in Directional 3-Capsule Mic, the ZV-E10 records voices clearly even in crowded settings. It’s optimised to capture voices in front of the camera with fewer distracting ambient sounds, perfect for vlogging use. The ZV-E10 comes with a wind screen, allowing worry-free recording when shooting outside. The supplied wind screen can be easily attached to the Multi Interface to reduce noise in windy conditions.

Smooth and stable images even while walking

The ZV-E10 will help keep things smooth and steady when you’re on the move. Active Mode electronic image stabilisation delivers stable video footage with minimal shake and blur during hand-held recording, and it’s available even when the Product Showcase Setting is on.

Add special effects in-camera

You can switch up your colours to create a variety of artistic effects. Just change the Creative Style setting, or choose from seven different visual effects using Picture Effect mode, without any additional post-production.

Handle long shooting sessions without battery worries

When you’re shooting outdoors or anywhere without a power supply, you can rely on the camera’s battery to power up to 125 minutes of continuous movie shooting or up to 440 still images. The camera also supports external power through a USB Type-C connector, allowing an external mobile battery to further extend your recording time.

An ideal vlogging setup with the Sony ZV-E10

If you want to maximise the production value you get out of the Sony ZV-E10, then it’s worth thinking about the best accessories to use. It doesn’t have to be a massive outlay of cash – a few well-chosen accessories can make a massive difference in the quality of your videos, not to mention the ease of producing them, and luckily for you, we’ve picked out a ready-made list of the best ones around right now. While this list isn’t exhaustive, it also isn’t compulsory – even just a few of these will really see your vlogging improve.

So here’s what we reckon you should get:

– A good all-encompassing lens. You ideally don’t want to be faffing about changing lenses too often. We’d say something like the Sony 16-70mm f/4 will cover a solid focal range that should give you all the coverage you need for the vast majority of your vlogging.

– A good shotgun microphone. A no-brainer here for improving the sound quality of your videos – there’s a reason we recommend it in all of our vlogging blogs. A RØDE VideoMic will suit your purposes fantastically. For more audio control you can use the Sony XLR-K3M XLR adaptor kit, pictured above, with your choice of XLR microphone from shotgun mics to radio lavalier kits ideal for interviews.

– A fast, large-capacity SD card. You might be able to save some money here, as the ZV-E10 isn’t able to take advantage of UHS-II cards, a UHS-I SD card will do fine. Something from the SanDisk Extreme Pro range will suit you fine – the higher its capacity, the better.

– A stable tripod, ideally one with a head geared for video. Manfrotto, Vanguard, Camlink and Velbon all make great dedicated video tripods with smooth panning heads.

Monitoring headphones to check your audio.

– A video light. Look at lights from Rotolight for a good self-contained system.

The Sony ZV-E10 isn’t perfect

The grip is way too small to use handheld with a big lens, as it’s too unwieldy to hold the lens while using the rear display to frame shots. We would recommend using a tripod, as well as for some long-exposure images. There’s no mode dial on the top; instead you’ll set the capture mode via the menu. You do get a shutter release at the top of the handgrip. The Sony ZV-E10 has a built-in electronic viewfinder for framing shots so if you need a camera with a viewfinder try the Sony A6100 or A6400. If you are looking for a run-and-gun video camera for quick pans then this might be the worst thing about the camera from a video point-of-view, and while it won’t affect many studio or static shooters, run-and-gun camera operators might not be ready for its jelly effect. The Sony ZV-E10’s 4K capture caps out at 25/30 fps, so if you want to slow down your footage without compromising on resolution, you’ll need to look elsewhere.

Sony ZV-E10 Specifications…….

SpecificationsSony ZV-E10

Lens Mount


Aspect Ratio


Number of Pixels (TOTAL)

Approx. 25.0 megapixels

Sensor Type

APS-C type (23.5 x 15.6 mm), Exmor CMOS sensor

Recording Format


Video Compression


Audio Recording Format


Memory Card Slot

Multi slot for Memory Stick Duo / SD memory card

Metering Sensor

Exmor CMOS sensor

Adjustable Angle

Opening Angle: Approx. 176 deg., Rotation Angle: Approx. 270 deg.

Focus Magnifier

Yes, Focus Magnifier (5.9x / 11.7x)

Clear Image Zoom

[Still images] Approx. 2x, [Movies] Approx. 1.5x (4K), Approx. 2x (HD)

Face Detection

Face/Eye Priority in AF, Face Priority in Multi Metering, Regist. Faces Priority

Flash Sync. Speed

1/160 s1


Pre-flash TTL

Flash Compensation

+/- 3.0 EV (switchable between 1/3 and 1/2 EV steps)


10 s delay / 5 s delay / 2 s delay / Continuous self-time / Bracketing self-timer


Yes (Bluetooth Standard Ver. 4.1 (2.4 GHz band))


View on Smartphone, Remote control via Smartphone, PC Remote, BRAVIA Sync (Control for HDMI), PhotoTV HD


Built-in, stereo


Built-in, monaural

Compatible Standards

Exif Print, Print Image Matching III, DPOF setting


Custom key settings, Programmable Setting (Body 1 set /memory card 4 sets), My Menu


Peripheral Shading, Chromatic Aberration, Distortion

Supplied Battery

One rechargeable battery pack NP-FW50

Operating Temperature

0 – 40 ℃ / 32 – 104 °F

Weight (with battery and memory card included)

Approx. 343 g, Approx. 12.1 oz


That’s all for the Sony ZV-E10! We’ll see you next time.


Fujifilm GFX 100S and X-E4

Fujifilm has announced two new cameras: the GFX 100S medium format mirrorless camera, and the X-E4 an X series mirrorless APS-C sensor camera body. Both have an impressive specification seen in flagship models, squeezed into a smaller build. The full feature set of the GFX100 has been re-engineered to fit within the smaller, lighter body of the new GFX 100S. In a similar fashion the X-E4 has the same sensor and processor as the flagship X-Pro3, again in a more compact design.

Both camera bodies are more affordable then their flagship counterparts making them lighter on the wallet as well as lighter in your camera bag.

New Fujifilm camera bodies: GFX100S (left), X-E4 (right)

Fujifilm GFX100S Features

The GFX100S has at its heart a 102 megapixel medium format sensor. The sensors in the Fujifilm GFX series are 1.7x larger than the full-frame 35mm sensor seen in Canon, Sony and Nikon flagship bodies. Medium format digital sensors offer a different quality of image closer to that achieved with medium format analogue camera bodies such as the film cameras from Hasselblad, Mamiya and Fujifilm in the past. A large lens mount is needed for such a large sensor and the GFX100S has a reinforced chassis which is 1mm thicker around the mount while the camera is overall 500g lighter than the GFX100. The increased density at the lens mount gives greater support for larger GF lenses.

X-Processor 4 is the engine behind the impressive 102 megapixel sensor. It powers the on-sensor phase detection auto-focus making this camera versatile, accurate and very fast. The shutter unit has been re-designed and the in-body image stabilisation (IBIS) unit is a new design which is 20% smaller and 10% lighter than the IBIS in the GFX100 while delivering 6 stops of image stabilisation.

The large sensor is also capable of recording 4k30p video at 16:9 or 17:9 aspect ratios, and can record 10 bit F-Log to an internal SD card or output 12bit ProRes RAW via the HDMI port to an external recorder. 12 bit RAW footage can be output via HDMI to an Atomos Ninja V recorder to eliminate in-camera image processing and offer you freedom to make decision in post.

Fujifilm X-E4 Features

The Fujifilm X-E4 is a lightweight, rangefinder-styled camera built around the latest X-Trans 26.1MP CMOS 4 sensor and the X-Processor 4. With Fujifilm’s latest sensor and processor combined the X-E4 inherits features from the most recent Fujifilm cameras, including an updated AF system, 4K video recording and fast burst shooting rates. If you shoot to JPEG, there are now eighteen of Fujifilm’s film simulation modes to choose from.

The X-E4 has a tilting LCD screen which can be flipped to 180 degrees for forward facing monitoring. The AF system can achieve focus in 0.02 seconds and uses an advanced tracking algorithm to hold focus on moving subjects.

When recording video the X-E4 oversamples 6k footage to record 4k30p 4:2:0 8-bit in camera, or to output 4k30p 4:2:2 10-bit via HDMI.

SONY A1 Camera

Sony A1

The Sony A1 is a high resolution, high speed, mirrorless camera body with some impressive headline specifications and some remarkable technology under the bonnet. Built for professional photographers and videographers the A1 has something to suit photographers covering everything from weddings to wildlife via sports, portraits and news. Whether used for stills, video or both, there are features that will appeal to everyone.

Sony A1 Features

The Sony A1 specification exceeds any expectation of what a flagship camera body can offer. Sony has thrown out the notion of a trade off between shooting speed and resolution by combining a 50 megapixel sensor and a burst rate of 30 frames per second.

50.1 Megapixel Sensor

The high resolution sensor allows photographers to crop into their images without sacrificing detail. The sensor feeds in to an upgraded BIONZ XR image processor with eight times the processing power of the BIONZ X engines in previous Sony bodies. The 50.1 megapixel sensor exceeds the requirement for 8k video recording (which is 33.1 megapixels in photography-talk).

30 frames per second blackout-free continuous shooting

The impressive processing power of the camera is able to record 50 megapixel images at 30 frames per second while delivering a constant feed of image information to the electronic viewfinder so that you can view your composition throughout shooting. With the capacity to record high resolution still images at 30fps the Sony A1 can also record 8K 30p video and lower resolution 4K 120p for slow-motion.

Fast sensor readout for high speed AF and AE

The new sensor and processor enables 120 AF/AE calculations per second even while recording images at 30 frames per second. This means the Sony A1 will continuously track subjects and can adjust for flickering artificial lighting steadily, while taking a burst of photographs. To put this in context this is twice as responsive as the Sony A9 II camera body, the high speed camera lunched by Sony at the end of 2019. The Real-time Eye AF for humans and animals is improved, and a new Realtime Eye AF for birds has been added to the AF system.

High speed electronic and mechanical shutter

Sony have improved features in both their mechanical and electronic shutter systems. The electronic shutter provides silent and vibration-free shooting. Both the electronic and mechanical shutter offer anti-flicker shooting. For the first time in the Sony Alpha series the electronic shutter is compatible with flash synchronisation up to a sync speed of 1/200th sec. The mechanical shutter synchronises up to 1/400th sec, faster than any other full-frame digital camera.

Connectivity: Wi Fi, Ethernet and SuperSpeed USB

Filing your images, or transmitting footage is fast with a variety of connection options. Sports photographers working in press centres can file images via 1000BASE-T Ethernet LAN connection direct from camera. If you are on the move you can use built-in WiFi to send files from the camera. High Speed USB Type-C connection allows tethered shooting to a PC for smooth transfer of large files.


The complete guide to Fujifilm X lenses

What’s the best thing about being a Fujifilm photographer? Well, there’s the retro styling of all the chic mirrorless cameras, there’s the tactile control system that makes photography fun again, there’s the film simulation modes that harken back to the photography of yesteryear. But if we were pushed, we’d have to say it’s the lenses.

Fujifilm has a fantastic range of lenses in its X series. Pin-sharp and fast-focusing, its lenses cover a comprehensive range of focal lengths, ensuring all photographers and videographers are catered for. Fuji has done a terrific job of filling out both its high-quality professional end and its affordable entry-level end, so there really is something for everyone.

This does mean, of course, that there are quite a few lenses, and it can be tricky to know where to start. We’ve put together this guide to pick out the best optics at every focal length so you can easily find the lens that’s right for you. We’ve picked out our absolute favourites from the current crop, and where appropriate, we’ve identified alternatives you can also look at if the lens we’ve picked isn’t quite right for you.

XF or XC?

You may have seen that Fujifilm lenses mostly come with the designation XF, however there are a few that are denoted “XC”. What’s the difference? XF lenses are the flagships of the range, and almost certainly the ones that professional and enthusiast photographers will mostly be concerning themselves with. XC lenses are the smaller, lighter and more affordable lenses in the system, providing slimmed-down and cheaper alternatives for popular focal lengths. The XC range is still relatively young, and there are only a few optics in the series so far. We’ve dealt with XF lenses first in this guide, and included the XC lenses at the end for those who are looking for a budget option.


A note on sensor size

Remember, Fujifilm X cameras come with APS-C sensors. This means that the focal lengths printed on the box of each lens aren’t precisely what you get – there’s a crop factor involved. While we’ve detailed many of the equivalent focal lengths throughout the guide, a handy thing to remember is the “1.5 Rule” – when mounted on a Fujifilm X camera, every one of these lenses will provide an effective focal length roughly 1.5x larger than its official designation.

So, a 50mm lens mounted on, say, the X-T30, will behave like 75mm. A 23mm lens will  behave like a 35mm, and a 100-400mm zoom will act like a 152-600mm lens. It’s pretty easy to get used to – just worth remembering when you’re calculating what kind of lens you need.

Right, let’s get to the lenses!


XF prime lenses


XF 16mm F1.4 R WR

Fujifilm’s professional wide-angle prime, the XF 16mm F1.4 R WR is a rugged and versatile lens designed to provide a wide field of view in all situations. It’s weather-resistant and light, weighing just 375g, and also sports a 15cm close-focusing distance. This means it’s as useful for getting close-up images as it is for wide-expansive views.

The maximum aperture of f/1.4 makes it easy to produce images in low light, or with a shallow depth of field and vivid bokeh. Constructed of 13 elements in 11 groups, the XF 16mm F1.4 R WR also uses elements with Nano GI Coatings for faultless light transmission and superior edge-to-edge performance.

Also consider: For the same wide-angle prime on a tighter budget, try the XF 16mm F2.8 R WR, which has a smaller maximum aperture but retains the weather-resistant build. Alternatively, for a wider perspective, there’s the XF 14mm F2.8 R, which comes at a similar price point to the f/1.4. 


XF 23mm F1.4 R

Another of the type of fast and wide prime that Fujifilm makes so well, the XF 23mm F1.4 R bears an equivalent focal length of 35mm (remember the 1.5 rule), which makes it an ideal choice for general-purpose documentary shooting. It’s designed to make it easier to compose sublime images on the fly, with a camera-to-subject distance indicator and depth-of-field scale on its barrel.

Great for shooting stills and movies alike, the XF 23mm F1.4 R focuses quickly and is great for low light thanks to its large f/1.4 aperture. The metal fittings and finish give it a real premium feel and improve the torque, making this a perfect lens for the kind of shooting where you never know what to expect next.

Also consider: Fujifilm makes some high-quality and affordable f/2 primes in similar focal lengths – the XF 18mm F2 R and XF 23mm F2 R WR. Both are a great choice for the more budget-conscious photographer.


XF 35mm F1.4 R

The APS-C factor puts this 35mm lens into equivalent territory of about 53mm, making it a great all-around lens for those who want to produce a naturalistic perspective. Fast with an f/1.4 maximum aperture, this lens is just about long enough to be used for portraiture as well as other types of shooting. It’s an ideal choice for weddings and events, where you sometimes want to get wide and at other times want to get close and personal, all without sacrificing the quality of a prime.

Durably built, the XF 35mm F1.4 R is immensely satisfying to handle and use. It produces sharp images with beautiful bokeh – the perfect choice for ultimate artistic expression. 

Also consider: The XF 35mm F2 R WR provides the same focal length in a cheaper package, with the trade-off being a narrower maximum aperture. Or, for a slightly wider perspective, try the XF 27mm F2.8, a pancake lens that weighs an unbelievably slender 78g! 


XF 50mm F1.0 R WR

Also known as “the one” due to its shallower-than-ever maximum aperture of f/1.0, the XF 50mm F1.0 R WR is an astounding feat of optical engineering. Providing an equivalent focal length of about 75mm, it’s a perfect lens for portraits, able to produce beautifully striking images with delicious bokeh.

Manual focus on this lens has been improved compared to previous similar primes, making it ideal for getting your images sharper than sharp. Though, of course, there’s also the DC autofocus motor for those who like their focusing fast and automated, Weather-sealed in 11 places, the XF 50mm F1.0 R WR is a great choice for outdoor work even in difficult conditions. Experience the ultimate in depth of field control.

Also consider: Fujifilm makes other lenses around this focal length, including the seriously impressive XF 56mm F1.2 R and XF 56mm F1.2 R APD – two virtually identical lenses whose key difference is that the latter includes an apodisation filter, which smooths out lines in out-of-focus areas for incredibly smooth bokeh. As a budget option, there’s also the XF 50mm F2 R WR, which as well as being cheaper is also much lighter than its large-aperture cousin.


XF 80mm F2.8 R LM OIS WR Macro

Fujifilm has catered well to those who enjoy close-up shooting, and one of its finest optics is the XF 80mm F2.8 R LM OIS WR Macro. With a 1:1 reproduction ratio, this is a “true” macro lens, and it also has a built-in optical stabiliser that provides up to five stops of effective compensation. This means that, unlike many macro lenses, it can be taken out and used hand-held in the field with ease! No need for a complex tripod setup – just search and shoot.

With an equivalent focal length of about 120mm, this is also a solid general-purpose telephoto, producing pin-sharp images thanks to its sophisticated optical construction of nine elements in six groups. The lens is also weatherr-resistant – perfect for roaming outdoors to look for macro subjects!

Also consider: The XF 60mm F2.4 R Macro, a more affordable telephoto macro with a 1:2 image reproduction ratio. 


XF 200mm F2 R LM OIS WR

The pro-level telephoto of the Fujifilm stable, the XF 200mm F2 R LM OIS WR provides the kind of image quality demanded by professional photographers. With a focal length equivalent to about 305mm in full-frame equivalent terms, it’s the best lens to choose if you plan to shoot sports or wildlife with Fujifilm X-series cameras.

The magnesium-alloy barrel of the lens is resistant to dust and moisture, making it solidly suited for outdoor work, and it also sports an Arca-Swiss tripod mount for added stability. The five-stop image stabiliser also improves the latitude for handheld shooting, and the autofocusing is fast, smooth and highly accurate. This is a seriously capable lens designed for those who want to get the utmost out of flagship Fujifilm cameras like the X-T4. 


XF Zoom lenses


XF 8-16mm f2.8 R LM WR Lens

The widest lens in Fujifilm’s stable, the XF 8-16mm f2.8 R LM WR Lens is perfect for getting out there and producing some amazing, unforgettable landscapes. That constant f/2.8 aperture also puts nightscapes in play, and thanks to its sophisticated construction, the lens produces images that are pin-sharp right the way across the frame. Aspherical elements control for distortion and spherical aberration, while the ED and Super ED elements take care of chromatic aberration. There’s also a double Nano-GI coating to eliminate ghosting and flare, and while you may not be chasing too many speedy subjects with this optic, having linear motors for the focusing system is no bad thing


XF 10-24mm F4 R OIS WR

One of the newer lenses in the Fujifilm stable, the XF 10-24mm F4 R OIS WR provides a useful wide focal range that’s great for landscapes, architecture and street shooting. The weather-resistance of this lens has been improved compared to previous Fujifilm optics, allowing you to have greater confidence when out and about even in difficult conditions. The optical image stabilisation is a 3.5-stop version; however, when it’s paired with certain sophisticated Fujifilm bodies like the X-T4, this gets bumped up to 6.5 stops.

Constructed from 14 glass lens elements in 10 groups, the XF 10-24mm F4 R OIS WR features a number of aspherical and low-dispersion glass elements to help improve sharpness and remove distortion.


XF 16-55mm F2.8 R LM WR

Kit lens, but make it fancy. The XF 16-55mm F2.8 R LM WR is a premium version of the do-it-all focal range that everyone gets with their first camera. As such, it’s a great choice for general-purpose, documentary-style shooting, with a constant aperture of f/2.8 that makes it super-versatile. The nine-bladed aperture gives you the option to create smooth bokeh, putting portraiture in play, and images are sharp from edge to edge, right the way through the zoom range. 

Also consider: The XF 18-55mm F2.8-4 R LM OIS is a more affordable version of this lens, sacrificing the constant aperture. Alternatively, if you need a similar range with more latitude at the telephoto end, try the XF 16-80mm F4 R OIS WR.


XF 50-140mm F2.8 R LM OIS WR

With incredible versatility, the XF 50-140mm F2.8 R LM OIS WR is a high-performance telephoto zoom designed for action photographers. Its inner focusing system allows for high-speed autofocus that keeps up with fast subjects, using a Triple Linear Motor for speed, silence and precision. 

The lens also employs an optical stabilisation system, giving you more latitude when shooting handheld, and the internal optical construction is highly sophisticated. Twenty-three glass elements in 16 groups combine to deliver corner-to-corner sharpness, with five ED lens elements and one Super ED lens element to effectively minimise aberration and distortion. Dependable quality in a tough, weather-resistant body – this is a lens you can rely on.

Also consider: The XF 18-135mm F3.5-5.6 R LM OIS WR, which gives you more wide-angle to play with, and is available at a lower price. If you can do without that constant f/2.8 aperture, this is a bargain. Alternatively, if you want more telephoto to play with, there’s the XF 55-200mm F3.5-4.8 R LM OIS, which packs a reasonable amount of tech into a lens with a low price tag.


XF 100-400mm F4.5-5.6 R LM OIS WR

We love a 100-400mm, and the Fujifilm XF 100-400mm F4.5-5.6 R LM OIS WR (well, all right, it’s a 152-600mm lens in equivalent terms) is one of the finer examples of the genre. Able to cope in harsh shooting conditions, it features 13 weather seals at 12 points, and sports a fluorine coating on its front element that repels dust and water. It’s also equipped with a five-stop image stabiliser for easier handheld shooting; if this stabiliser detects that the user is panning, it’ll switch to correcting on the vertical plane only.

The optical construction consists of 21 elements in 14 groups, with five ED lenses and one Super ED lens. This, according to Fujifilm, delivers results comparable to a fluorite lens, and reduces axial chromatic aberration to produce vivid images that are sharp across the frame. Despite all this, the weight of the lens is just 1.4kg, which is lighter than many lenses of comparable focal length.


XC lenses


XC 35mm F2

A no-fuss prime that delivers an equivalent focal length of 52mm for less than £200. This is a fantastic budget addition to a kit bag, that’s also light to carry and highly portable. 


XC 16-50mm F3.5-5.6 OIS II

Surprisingly sophisticated for a lens at this price point, the XC 16-50mm F3.5-5.6 OIS II boasts a construction of 12 all-glass elements in 10 groups. Images look fantastic, and having 1/3-step exposure control enables you to get pleasingly precise.


XC 15-45mm F3.5-5.6 OIS PZ

At 135g, this is the lightest zoom lens across the entire X series. The zoom mechanism is electric, producing a smoother action that’s great for video as well as stills. Light on the back and light on the wallet.


XC 50-230mm F4.5-6.7 OIS II

Though the maximum aperture drops off pretty sharply towards the tele end, this is still a very impressive lens for its price. Giving you enormous zoom latitude, the XC 50-230mm F4.5-6.7 OIS II also incorporates a stepping motor and optical image stabilisation.

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