Sony A1
Sony introduce the A1 mirrorless camera body combining high resolution with high speed.
Sony FE 35mm f1.4 G Master Lens
35mm lenses go hand in hand with reportage style photography; this new lens from Sony is equally capable of recording general views and natural looking portraits.
Guide to the best Sony FE lenses
Whether you’re using the super-speedy A9 II, the ultra-sensitive A7S III or the high-resolution A7R IV, you’re absolutely spoiled for choice when it comes to Sony lenses.
Sony Alpha 1-2-1 in London – Advance Booking Required
Try the new Sony A7s III and Sony A7C camera bodies with the full E-Mount lens range on Thursday 22nd October. Advance booking is required.
The best 100-400mm lenses available right now
Now that optical technology is improving and lenses like the 100-400mm are getting lighter and lighter, carrying a broad-range telephoto zoom lens could make more sense than carrying around multiple telephoto prime lenses.
Sony Offers
For one week only you can save hundreds on Sony full-frame mirrorless bodies, plus Sony has dropped the price on sixteen of their full frame FE lenses. From wide-angle prime lenses to telephoto zooms there are savings to be made on Lenses until the 1st September.
Sony FE 12-24mm f/2.8 G Master Lens
Sony FE 12-24mm f/2.8 G Master is an extreme wide angle zoom lens for full frame Sony alpha bodies.
Sony Alpha Pro Showcase
Try the latest Sony Alpha cameras with the full E-Mount lens range. Sony will be joined by Think Tank bags, Feiyutech gimbals and Litra LED lighting.
New Sony FE 20mm f1.8 G
Sony has launched a new, small and lightweight, wide-angle prime lens. Meet the Sony FE 20mm f1.8 G.
Flagship Cameras Compared from Canon, Nikon and Sony
Today Nikon announced their new flagship DSLR the Nikon D6. Alongside the Canon EOS 1DX mark III and the Sony A9 II...Learn More
Vlogging Guide | Sony A6500
Thinking of starting a YouTube channel, or sharing videos of your exploits on Facebook, Instagram or another social media platform? Then you’ll...Learn More
Sony Alpha Pro two-day showcase in London
Sony will join us in our London showroom for two days to showcase their latest releases and the full lens lineup.
A new Flagship from Sony: The A9 mark II
Sony has announced a new flagship body: the Sony Alpha A9 mark II. This release is the evolution of the Sony A9...Learn More
Sony Open Day September 24th
Sony and Fixation are running a free open day in Manchester for the Sony Alpha full-frame mirrorless system.
Sony Open Day August 29th
Sony and Fixation are running a free open day in our London showroom for the Sony Alpha full-frame mirrorless system.
Sony Summer Cashback
Claim cashback on Sony A7 series camera bodies, G-master prime lenses, zooms and more.
Fixation supports Sony PRO events this summer
We are sending a some of our Sony technicians to a famous south west London postcode join the Sony PRO Support team. They be set up nearby to a famous tennis tournament to provide on the spot cleaning, checkups and minor repairs for all the Sony mirrorless cameras and E-mount lenses.
Sony announces two new telephoto lenses
Sony have just announced two releases in their ever growing E-mount lens lineup. The FE 600mm f/4.0 GM OSS and FE 200-600mm f/ 5.6-6.3 are both super-telephoto optics built to withstand the rigours of professional use.
Sony Open Day
Sony and Fixation are running a free open day for the Sony Alpha full-frame mirrorless system. Experience hands on the recent releases:...Learn More
Chris Schmid shooting natural world with Alpha Mirrorless
Wildlife pro Chris Schmid tells us why his Alpha mirrorless cameras have changed the way he shoots the natural world. The advantage...Learn More