Sony Alpha 7RV

Sony a7R V

Sony has launched a new full frame camera body in their Alpha mirrorless lineup. Sony Alpha 7RV is the next evolutionary step of the ultra high resolution R range of Sony professional full frame mirrorless cameras. This new camera is more powerful thanks to its advances image processing engine driving autofocus improvements and enhanced colour science for skin tones – ideal for event, portrait and beauty photography.

Sony cameras deserve the best lenses, Save £300 on selected Sony G-Master lenses when you pre-order the A7R V Full details on our Sales Page.
Sony native FE mount G Master lenses are designed to work seamlessly with Sony camera bodies.

Sony Alpha 7RV | Full-frame Mirrorless Interchangeable-lens Camera: £3,999
The Sony A7R V is available to pre-order just contact our sales team on sales@fixationuk.com or call us on 0207 582 3294.

Sony A7R V camera body

New features:

The Sony A7R V builds on the bones of the already impressive Sony A7R IV camera body. The mark IV and mark V both boast an impressive 61 megapixel back illuminated imaging sensor capable of remarkable high resolution images. The new A7R V adds a new image proccessing engine to get the most out of the 61 million pixels on offer. The BIONZ XR image proccessing offers:

1. Improved AI Autofocus: The deep learning focus algorithm can now recognise limbs and recognise a subject that has left and returned to the frame, making focus tracking even more reliable.
2. Recognition of body shapes as well as faces allows for auto exposure and auto white-balance to generate more accurate colours in difficult lighting conditions.
3. Advanced in-body image stabilisation – keeping the sensor stable involves tracking movement readings in multiple directions and at variable acceleration rates. The increased processing power should deliver a higher degree of stability, when paired with Sony lenses featuring optical stabilisation this should deliver the best stabilisation in an alpha camera to date.
4. 8K video making the A7R V a video and stills all-rounder. 8K or 4K60P video with 10-bit 4:2:2 recording requires the additional processing power of the new BIONZ XR processing engine.

Ergonomics & hardware – the A7R IV has a four-axis tilt and fold-out screen combining the flip out screen Sony A7 IV, with the tilt screen found in the Sony A1 for a robust multi-angle live view shooting from all angles. The body has a comfortable deep grip ideal for long shoots. Memory cards dial CFexpress type A media slots reduce buffering and allow for higher shooting rates.

Our view:

We can’t wait to get our hands on this camera which should be an event photographer’s dream body. While the high resolution 61 megapixel imaging sensor will apeal to portrait, fashion and beauty photographers working in controlled environments it is the new processing power to deliver results in challenging lighting conditions that will make this body stand out for event and social photogrpahy.

Sony Alpha 7RV | Full-frame Mirrorless Interchangeable-lens Camera: £3,999
The Sony A7R V is available to pre-order just contact our sales team on sales@fixationuk.com or call us on 0207 582 3294.

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