Canon EOS 90D image

Today Canon has announced the EOS 90D, an impressive update to a popular series. The EOS 90D features a higher resolution for stills and video than its predecessor, the EOS 80D, and it borrows features from highly praised high end cameras, the EOS 7D mark II and EOS 1DX mark II.

Canon EOS 90D

The EOS 90D is the latest in a series of cameras that started with the 10D in 2003, in its time the 10D was a very advanced camera boasting a whole six megapixels. Designed for enthusiasts, the series continued to bring excellent imaging performance to Canon users throughout the years. In 2013, the seventh body in the range, the EOS 70D, became a favourite for vlogging as it combined HD video recording with dual-pixel AF for accurate focus tracking while recording.

Released today, the EOS 90D has improved the 10D’s pixel count sevenfold, brings improved high speed shooting up to 10fps and the option of 4K video recording. The series has always been an ideal starting point for photographic enthusiasts, or a step-up after learning with an entry-level DSLR; and the EOS 90D is also a worthy backup body for any professional kit bag.

Headline specs for the EOS 90D

• High Speed continuous shooting: up to 10fps
• 32.5 mega pixel APS-C (crop) CMOS sensor
• 45 cross type AF points with joystick AF point controller
• Intelligent Tracking and Recognition focus system (iTR)
• 4K filmmaking and Dual Pixel CMOS AF
• Maximum ISO 25,600 – expandable to 51,200
• Wi-Fi and Bluetooth® enabled
• 220,000-pixel RGB+IR metering sensor
• Variable-Angle touchscreen to shoot from all angles

Pro technology in a smaller body

The EOS 90D contains the latest DIGIC 8 processor that enables 4K video recording and a high-speed stills frame-rate of 10 frames per second in RAW or jpeg. The AF tracking technology uses 45 cross type AF points and an iTR focus system found in Canon’s flagship models, the EOS 1DX mark II and EOS 7D mark II. iTR uses the phase detection focus points and the 220,000 pixel rgb metering sensor to identify subjects and maintain consistent focus tracking. New to the series is a long awaited ergonomic feature, the AF point joystick control. Positioned close to the AF-ON button on the back of the body, it allows the thumb to flick quickly between moving the AF point and locking on to your subject, without taking your eye away from the viewfinder.

Affordable, better reach, compatible with the entire EF & EF-S lens range.

The APS-C sensor size is smaller than a “full frame” 35mm sensor as a result the sensor receives light from the best and sharpest central portion of any full-frame lens. This cropping has the effect of pulling the subject closer, ideal for shooting distant subjects for sport and wildlife photography. It also means the EOS 90D available at a more accessible price than its full frame counterparts. Also more affordable are EF-S lenses, designed specifically for crop-sensor cameras the optics do not have to be as large as lenses made for full-frame camera bodies making the kit smaller and lighter, as well as cheaper.

The EOS 90D body only is £1209.00 including VAT at release, there are also kits with lenses available. Please contact our sales team for the latest prices.

To order the camera or for more information from our expert sales team call us on 0207 582 3294 or email us at

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